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Archive for October, 2012

Mobile IR Communications: Today and Tomorrow

The first online event for C-Level executives and Investor Relations professionals who are ready to address the future of public company communications is just over a week away and we are very excited here at theIRapp.

With nearly 116 million Americans expected to have a smartphone by the end of 2012, there is a tremendous opportunity to reach investors via mobile. So join expert panelists – Rich Karpinski – Senior Analyst – Mobility, YANKEE GROUP, Neil Russell – Vice President of Investor Relations SYSCO CORPORATION (NYSE: SYY) and Rich Repetto – Sell-side Analyst – SANDLER O’NEILL & COMPANY – for an educational and thought-provoking conversation on the current state of the mobile industry, how mobile is transforming the way in which public companies communicate with investors, the importance of mobile investing and best practices for having a mobile IR strategy.

The webinar takes places Tuesday, October 30, 2012 from 12:30-1:30pm EST and you can register for the webinar here or find out more here.

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Investor Relations (IR) Apps: Native or HTML5?

In the tech/web development world, a debate is underway regarding whether the future of mobile applications is in Native apps (i.e. those apps one can download from Apple’s App Store or the Google Play Market) or HTML5 apps (i.e. web-based apps that run via a standard web browser). The question that should be asked, from the investor relations/public company perspective is: Why does it matter?

As an investor relations practitioner of more than 15 years and co-founder of theIRapp™, my opinion as more and more companies begin to realize the importance of optimizing IR content for the growing number of mobile devices worldwide, is that it is important for all of us to at least have a basic understanding of the difference between the two — especially before we begin to consider developing and implementing a mobile IR communications strategy.

Mobile investor relations apps are a new and growing phenomena in the IR industry, but investor relations professionals should understand the difference between Native and HTML5 apps before launching an IR app.

To find out more about these differences and why theIRapp™ made the strategic decision to offer public companies a Native app solution, download the “Investor Relations (IR) Apps: Native or HTML5?” whitepaper here.

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Social Media Earnings

Social media refers to the networks and digital tools that connect people in dialogue or interaction. So why aren’t public social media companies using the tools that they have created in their investor communications?

There is an opportunity, with earnings season upon us, for public social media companies to engage socially with their investors.  It’s an ideal time for these companies to leverage their innovative social and mobile platforms to deepen relationship with investors.

Objectively speaking, there is nothing particularly social or innovative about the way in which public social media companies such as Facebook (NASDAQ: FB), Zynga (NASDAQ: ZNGA), Groupon (NASDAQ: GRPN) and Yelp (NYSE: YELP) report their quarterly earnings.  Each of these companies only uses the traditional reporting tools of a press release, webcast and slides. Admirably, LinkedIn (NYSE: LNKD) is the only social media company that leverages digital and social media tools in their investor communications.

 

 

LinkedIn posts its earnings presentation slides to SlideShare, which allows easy sharing and offers analytics on downloads. It is the only one to integrate social sharing into all of its earnings materials. And it is the only company that live tweets earnings, posts tweets to StockTwits and uses a compliance service.  All of these communications actions allow LinkedIn to connect with a broader audience of investors in a new, more social, way.

So what’s the impact of LinkedIn’s more social and transparent approach to earnings? While business success is clearly the driver of stock price and valuation, there can be no question that transparent communications is also critical to engaging those responsible for ensuring a proper valuation. The stock charts below speak for themselves.

LinkedIn (NYSE: LNKD)                                             Facebook (NASDAQ: FB)

 

Zynga (NASDAQ: ZNGA)        Groupon (NASDAQ: GRPN)           Yelp (NYSE: YELP)

Considering the positive impact of LinkedIn’s more social earnings, all public companies, social or not, should consider embracing digital tools as part of this year’s Q3 earnings.  The press release and webcast, while still important, are tools of the past.  Mobile investor apps and social networks are the communications tools of today and the future.

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