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Archive for December, 2012

5 Reasons the Buy and Sell Side Will Use Investor Apps in 2013

Over the past several years, the proliferation of mobile devices has brought us into an era of both convenience and dependency. Individuals are more connected than ever before.  They also have a growing need for more information and immediacy. Research predicts that by 2015, more Internet users will access the web through their mobile devices than through PCs. This paradigm shift in communications has not gone unnoticed in the realm of Investor Relations as methods to communicate with the buy- and sell side continue to evolve.

A new vehicle through which public companies can communicate with investors is a mobile IR App available on Apple’s App Store and the Google Play Market.  By creating such a proprietary investor ecosystem with Apple and Google, public companies have the ability to communicate directly with an audience that constitutes almost 85% of the entire worldwide mobile market.

The question has been asked – will the buy- and sell-side download IR Apps for all the companies they follow?  Here are five reasons why the answer is “yes.”

1)    Improved mobile compatibility

Before the proliferation of Apps on the App Store and Google Play Market, investors and analysts had to open a web browser on their mobile device, wait for the corporate website to load and then navigate the small screen to locate and access the investor section of the site to find the investor materials they were looking for. In many cases, the desired content would be inaccessible due to flash requirements and other compatibility issues, not to mention sluggish Internet access. Native IR apps solve the issue of mobile compatibility. They offer investors instantaneous access to content such as conference calls, press releases, SEC filings and other valuable information.

2)    Easy Navigation

Given the small screens of iPhones (even the iPhone 5) and Android phones, if developed and designed properly, native IR apps can make for the easy navigation of IR content on all mobile devices.

3)    Push notifications

Advancements in mobile technology allow for the “pushing” of information.  When downloading a company’s IR app on the App Store and Google Play Market, investors have the ability to opt-in to receive alerts when a company posts a new piece of content to its IR app. Therefore, within seconds after a press release hits the wire or an SEC filing is posted to EDGAR, investors and analysts who have downloaded the IR app will know about the event.  They no longer need worry about the clutter of email or inadvertently being left off a company’s email database.

4)    Audiocast Conference Calls

Unless an investor or analyst is able to participate live on a company’s quarterly conference call, they are relegated to their desktop to listen to the archive.  Almost all public companies make the archive of their conference calls available via Windows Media Player or Adobe Flash.  These file formats are not compatible with Apple’s iOS and Google’s Android platforms and therefore cannot be accessed on these mobile devices.  With an IR app, companies can upload the equivalent of a “podcast” allowing investors to listen to the calls anywhere at any time.

5)    Qualitative investor information

While financial apps like Bloomberg’s and Yahoo Finance’s already exist, these apps only provide the numerical and quantitative data available via stock and other electronic data feeds.  They do not provide qualitative information such as a company’s investor presentations, fact sheets, marketing and sales information and company videos.  It is this information that adds color to a company’s IR story and helps investors and sell-side analysts better understand what is taking place within a company’s business.  IR apps allow companies to provide their investors with this important information.

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New Partnership for Investor Relations Mobile App

Today has been a very exciting day here at theIRapp as we announced a new partnership with PR Newswire, a global provider of shareholder, compliance and multimedia communications platforms. For nearly 60 years, PR Newswire has set the pace for how companies leverage technology to communicate with their respective audiences. That is why PR Newswire, given their expansive reach to publicly traded companies throughout the world, is a marquis partner in theIRapp Partner Program.

theIRapp is the only investor relations app building solution that allows corporate entities to optimize their IR content for iPhone, iPad and Android mobile devices. Under the new partnership, PR Newswire, and its Vintage Filings division, will offer publicly traded companies the ability to have their own investor relations app on Apple’s App Store and the Google Play Market. Integrated directly with the CMS of PR Newswire’s investor relations website solution, IR Room, IR departments will now have a single-step workflow to simultaneously update both their browser-based and mobile smart-device shareholder communications.

Though the IR industry hasn’t had many new technology developments lately, we are committed to supporting the industry in the continuous development of new functionality that will allow public companies to stay ahead of the curve in how they share information with their investors.

The IR Room App, powered by theIRapp is available both within PR Newswire’s investor relations packages and as an independent product offering. Click here to request details and a price quote.

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