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Archive for July, 2013

Australia’s App Boom

Mobile devices are blowing up down under. And the phenomena surrounding Australia’s mobile phone use is driving a massive use of apps.  “We’re seeing a tremendous disruption by mobile,” said Prashant Fuloria, chief product officer of Flurry, a company that measure app statistics. In Fuloria’s report the state of the apposphere the company notes that apps are being used more than three billion times every day – and 1.3 trillion different in-app events occur each month.

We know that apps are a disruption around the world — but you may be surprised where the spikes are.  Australians have made mobile devices part of their daily lives faster than consumers in many other developed countries. According to a new report from BI Intelligence, Australia is the top major smartphone market in the world. With 22 million people, Australia has a smaller population than other major mobile markets such as the United States, South Korea, and the United Kingdom; but it has a higher rate of smart device ownership. The BI Intelligence report shows that the mobile subscriber base in Australia has exploded to an estimated 84% in 2013 from just 19% penetration in 2007.

This is part of the reason theIRapp launched a partnership with Interactive Investor, Asia Pacific’s specialist online investor communications company.  Through the partnership, theIRapp will serve as the technology platform for Interactive Investor’s the i-Interact™App making theIRapp’s native IR app building solution available to publicly listed companies in Australia and New Zealand.

As Susan Werkner, CEO of Interactive Investor, said: “according to recent research by Morgan Stanley, the use of mobile devices will surpass PC usage by 2014. In addition, there is strong evidence that investors have an appetite for investor-specific apps.  This can be seen by the fact that the Australian Stock Exchanges iPhone App has been downloaded 450,000 times.”

theIRapp’s partnership with Interactive Investor demonstrates the growing global need for investor specific apps.  Public companies, irrespective of where they are in the world, now have the ability to connect with investors, no matter where they are in the world.

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