Corporate Communications app for iPhone, iPad and Android – theCOMMSapp


Archive for September, 2013

A Workshop on Mobile Communications

Mobile technology has changed the way everyone consumes information, especially investors. We are in the midst of a communications revolution that presents not only uncertainty and confusion as to how communicators are going to leverage this technology, but also great opportunity.

As a first-mover in bringing publicly-traded companies into the burgeoning area of mobile communications technology, theIRapp has assembled a panel of experts to present an online workshop. This event, featuring leaders from companies that have published IR apps, is being held to bring communications professionals up to speed on the landscape of mobile in IR and provide best practices for developing and executing a mobile IR strategy.

The event will provide mobile and app market insight.  There will also be an opportunity to ask questions from mobile experts and IR professionals who have established and are implementing mobile IR strategies.  It will be moderated by theIRapp founder Jeff Corbin and feature Rich Karpinski, senior mobile analyst from Yankee Group. Rich will provide insight into what is going on in the world of mobile and apps.  Participants will be able to engage directly through a question and answer session with investor relations professionals from New York Stock Exchange companies Total Systems Services  (TSYS) and Edwards Lifesciences.  The workshop will also include discussions on:

  • The current state of mobile with a focus on investor relations
  • The important differences between Native apps and HTML5 optimized websites
  • How to get the word out and market an IR app
  • How analytics can help evaluate the success of an IR strategy

We hope you will join us for this unique opportunity to help navigate through the world of mobile and how it is transforming IR communications.

Register now to attend the Mobile IR Strategy Workshop

Date: Tuesday October 8, 2013

Time: 1:00 – 2:00PM EST

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The Fall 2013 Investor Conference Season and IR Apps

Now that Labor Day is behind us, the Fall 2013 Investor Conference season is well underway.  I was taking a look at the recent edition of The Seminar Schedule and couldn’t help but notice that in September alone, there are close to 200 conferences taking place all over the world.  From New York to Chicago; from London to Milan and Shanghai, pretty much all industry sectors are being covered by many of the top and mid-tier investment banks.

As a veteran IR professional and founder of theIRapp, the native IR communications app platform, I pay close attention to the content which our subscribers upload to their IR apps and push out to their investors.  I have all of their IR apps on my iPhone and have opted in to receive push notifications when they publish new content to their IR apps.

Over the past week or so, I have received 10 alerts notifying me that companies are taking advantage of our platform to allow their investors to have immediate access to the presentations they are planning to give or have given at investor conferences – Barclays really cleaned up.  I recently received alerts regarding Colgate Palmolive and Campbell Soup’s presentation at the Barclay’s Back to School Consumer conference; BB&T Bank’s presentation at Barclay’s Global Financial Services Conference; and Cimarex and Spectra Energy’s presentation at Barclay’s CEO Energy Conference.  Anyone can download these companies’ IR apps for free on the App Store and Google Play and have instant access to these presentations.

What do I make of this?  A few things:

First, a lot of paper has been saved!

Second, companies are realizing that their investors are mobile, increasingly are becoming dependent on their mobile devices to receive investor information and are requiring that this content be easy to access and read.

Third, email is passé – push notifications that someone has opted in to receive is where we are in the 21st Century.

And, finally, a native app versus a responsive design optimized website is preferable since investors can then download the presentations and other important IR content like conference calls for offline viewing and listening, can do their work even without an Internet connection and no longer have to be relegated to their desktop.

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IR Apps By The Numbers

For the first time this year, time spent on mobile devices will surpass time spent on desktop and laptop computers, according to an eMarketer estimate. And that doesn’t include phone calls.

eMarketer’s first-of-its kind study says “US adults will spend 43.6% of their overall media time with digital this year, including 19.4% on mobile—compared to 19.2% on laptops and PCs. Time spent with mobile phones and tablets has risen from 13.4% of all media time last year, and has nearly tripled since 2011.”

This is just another reinforcement of the rapid shift from desktop to mobile. And it’s happening across a variety of activities, including social networking and digital video viewing.  The study shows social networking plateaus in terms of share of total desktop time (around 29% and 18%, respectively) – but these activities are growing more quickly on smartphones, and especially tablets. The study shows the share of all tablet time spent with video, for example, will nearly double this year, from 10% to 19%.

Seeing this trend emerging, almost 550 days ago, we published the first app on theIRapp platform. This September, as we continue to publish apps for dozens of the world’s largest companies, we’re helping companies reach their audiences across 103 countries where investors are consuming thousands of pages of critical documents.

Our apps have been used almost 500,000 times over the last year alone. That’s a number that amazes us, and shows just how far IR apps are reaching. We know that the mobile revolution is fully underway and that mobile devices are where most of us are consuming our information.  Those devices are becoming more engrained in our daily lives as we move away from using corporate websites and turn toward a more efficient native app experience.

App successes are measured in numbers, so we wanted to share some empirical data on what we are seeing.  The numbers are only relative, however, to the fact that IR apps are still a relatively nascent category in IR communications:

  • Total individual pages of IR content viewed through theIRapp-published apps: 456,193
  • Total number of downloads of apps published by theIRapp: 19,503
  • Number of countries where individuals have downloaded an app by theIRapp: 103
  • Top countries where individuals have downloaded apps by theIRapp:
  1. United States
  2. Australia
  3. Israel
  4. Canada
  5. United Kingdom
  • What individuals who have downloaded apps by theIRapp are doing most within the apps:
  1. Viewing SEC filings
  2. Refreshing company ticker
  3. Sharing content from the app
  4. Contacting company
  5. Browsing how to contact an analyst page

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