Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Archive for October, 2013

GREETINGS FROM PRSA – theCOMMSapp JUST LAUNCHED

So here we are at the 2013 Public Relations Society of America’s International Conference in Philadelphia where we just launched theCOMMSapp, the mobile technology platform that allows any organization to have a native app on the App Store and Google Play in less than three weeks and to connect directly with their targeted audiences.

We are having a great conference here meeting with COMMS professionals, educators and students who are having an “A-HA” moment realizing that all of the great content that they create for their companies or clients can be pushed instantaneously to those individuals who they so want to get in front of and who care about their organization.

We have been speaking with heads of corporate COMMS and internal communications from large corporations who were so excited to learn that a mobile platform now exists to create an app to push notices, HR information, videos and other important content to their thousands of employees located around the world through an extremely simple and intuitive cloud-based content management system that does not have to involve IT, security or web development.

We have spoken with heads of PR agencies that realize that they can now offer their clients a mobile strategy as part of a broader communications program.

And, we have had great conversations with COMMS professionals at non-profit organizations and higher education institutions that have been trying to figure out an easy and cost effective way to reach their donors, members and alumni to justify the contributions that help fund their organizations.

This is an exciting time for the COMMS industry.  Think about it – the last time there was a new technological platform for communicating was in the late 1990s when the Internet was just becoming commercialized.  Now we have mobile as a means for direct communications.

theCOMMSapp intends to lead the way in mobile technology for the communications industry.  We hope to have the opportunity to share our platform with you.

 

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WHAT CAME FIRST, THE CHICKEN OR THE EGG?

Or, in the context of the mobile revolution and the communications industry, “what came first the tablet or the PC?”

Today, three tech behemoths – Apple, Nokia and Microsoft – are unveiling new tablets. The mobile revolution continues and, if you take a step back and think about it, you will probably agree with me that it is absolutely fascinating.  In such a short period of time mobile devices have exploded and are on the verge of rendering desktop computing obsolete. Well, not exactly, but they certainly are changing the way we do everything from work to play.

In the communications industry, mobile offers huge potential.  The question is how best to take advantage of it.  Let me submit that one should consider mobile as a primary means in which to communicate with a targeted audience.  A native app solution (i.e. those little things you can only find in the App Store and Google Play) offers a huge opportunity to push information directly to an audience that wants to receive it.  For example, an investor in a public company wants to know immediately if there is a material event taking place that might cause them to want to sell or buy shares; an employee needs to know immediately what is going on in his or her company that might affect their livelihood; it is the job of an analyst or journalist covering an industry to have access to information in real time that impacts relevant trends; and members in an organization need to know today about an upcoming event taking place tomorrow for fear of missing it or being left out.  Mobile, via a native app solution, can make this happen – and it doesn’t require a major time commitment or expense.

In considering a mobile strategy, organizations should first think about the power of the mobile device as a primary communications tool rather than as an extension of the desktop.  Yes there are ways to reverse engineer a website into a mobile device (the tech talk for this is known as HTML5 coding or responsive design).  But this requires a “pull” of information, not a “push” as afforded by native mobile apps.

Mobile presents the greatest technological opportunity to communicators that our industry has seen in more than a decade.  Today’s news regarding tablets will be one of many mobile announcements that will occur from now through the holiday season and that will culminate with CES in January 2014.  As mobile devices are offered at lower price points with larger screens and technology enhancements, companies should now consider strategies to reach their targeted audiences through this critical communications platform.

For those of you who will be there next week, I look forward to discussing the mobile opportunity for the COMMS industry at the upcoming Public Relations Society of America’s International Conference in Philadelphia.

Jeff Corbin is the founder of theIRapp, the native app platform for the communications industry.  theIRapp is a family of communications products including theCOMMSapp, theEMPLOYEEapp and theFUNDSapp.

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Jeff Corbin Discusses theCOMMSapp

Mobile technology has changed the way we communicate and consume information. For communications professionals, there is no question that mobile is a great way to gain direct access to an organization’s targeted audience. If they haven’t started, by 2014 most companies will be considering a mobile communications strategy. After experiencing great success with theIRapp, we have taken the tested technology platform and developed new products to help organizations communicate their messages to their key audiences via mobile.

This weekend we are launching theCOMMSapp at the Public Relations Society of America’s International Conference in Philadelphia. theCOMMSapp enables communications professionals to give organizations an efficient, simple and cost-effective means to disseminate corporate messages and insights via a native mobile app on Apple’s App Store and the Google Play.  We have created a Mobile Corporate Communications LinkedIn group, which we encourage you to join to share your insights on developing mobile strategies for corporate communications. We are very interested in learning what communications professionals are thinking about when it comes to using mobile device in their work.

If you will be attending the PRSA conference, make sure to stop by theCOMMSapp booth and learn more about our native app platform. We look forward to meeting you all there and introducing you to theCOMMSapp.

Below you can find my latest video blog on theCOMMSapp, I hope you watch and enjoy!

 

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