Corporate Communications app for iPhone, iPad and Android – theCOMMSapp


Archive for December, 2013

Apple’s Deal with China Mobile Will Be a Game Changer

On Sunday, China Mobile announced a deal with Apple to offer the iPhone to its millions of customers. The Chinese mobile carrier is the world’s largest wireless network operator in the world. The deal marks the first time 759 million people will have access to the iPhone. To put things into perspective, Verizon and AT&T combined have 230 million subscribers. The increase in Apple product sales could be tremendous; the deal could generate $3 billion in revenue for Apple in 2014 alone.

The China Mobile deal is not just a pivotal moment for Apple; it is also a major opportunity for iOS app developers and companies who have apps available in the Apple App store. If tens or even hundreds of millions of new iPhones are sold, the majority of these buyers will utilize the App Store to download and engage with mobile apps.

App downloads will likely see a dramatic increase and the deal will position Apple to dominate the app market. Companies that offer iOS apps (particularly for enterprise and business-to-business apps available on Apple’s Volume Purchase Program store) will have an opportunity to reach a new audience in one of the most important international business markets.

The opportunity Apple has to sell its product to the largest carrier in one of the highest growth markets in the world will bring an endless amount of possibilities. This deal will dramatically expand the current mobile industry and app marketplace.

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The Challenge Facing Internal Communications and the Mobile Employee App Solution

Since we launched theCOMMSapp at the PRSA International Conference in October, I have had the opportunity to speak with and demonstrate our platform to dozens of internal communications professionals in small, medium and enterprise sized organizations.  What has struck me as very interesting is the fact that they all seem to have the same challenge – ensuring that they are able to get important content and information into the hands of all employees within their organizations at the same time.

For many companies, their employees are not necessarily sitting at a desk tied to a desktop computer.  Rather, they are on the road, in warehouses or working in the field.  Many companies we spoke with have corporate intranets; but as we learned, unless they are accessible from a hard-lined computer, they are not easy to access.  And, the troubles compound when attempting to access the intranet via a browser on a mobile device.

In a recent article, Mobile Enterprise got it right in acknowledging this challenge and praising theCOMMSapp for developing a turn-key and cost effective native app solution to communicate with employees.  Think about the following – how nice would it be to be able broadcast an alert to an entire workforce in a matter of seconds to address important company or industry news (no matter where an employee is located in the world); or for a sales force to have all of their presentations and materials in their pocket on their iPhone or Android device rather than having to lug a file cabinet cross-country.

My professional background is in communications.  I am relatively new to the technology world.  However, one of the things that I have quickly learned is that in techno-speak, the words “no” or “can’t” do not exist.   A mobile employee app solution for what once was considered impossible is now available.

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SEO in 2014 – The importance of a mobile app strategy

Search engines are the primary way people find things online – from news to products and services.   As a result, having a search engine optimization strategy has become critical to any person or organization who uses their website as a marketing or sales tool.

Up until now, SEO has only been about ensuring that the content within a website is optimized.  The determination of appropriate key words and proper tagging of them within a website’s copy has been of paramount concern to web developers.  This is about to change.   Google recently announced that it is allowing apps to support deep linking on Android mobile devices.  As a result, the content contained within Android apps will become searchable and provide another opportunity for companies to enhance their ranking in the organic search.  However, only those organizations that have a native app presence on the Google Play will be able to benefit.

The development of deep linking within a mobile app provides a new channel for optimization and solidifies the importance of having a native app and mobile strategy.  And, it goes without saying that the more opportunities for SEO, the stronger a company’s overall ranking will become by synching keywords across all brand properties.

So what steps should a company now take?  A couple of key points:

First, and most important, is to implement a mobile app strategy.  Apple’s App Store and the Google Play market are no longer just about fun and games.  Rather, Apple and Google have provided the storefront for the creation of software for the mobile device/computer via “apps.”  Put another way, apps are to mobile computing as URLs or websites are to desktop computing.  Doesn’t it now make sense why Google is incorporating search into its apps?

Second, the basics of SEO should not change.  The same serious consideration should be given to key words contained within apps as well as appropriate tagging and linking.

Google’s determination to allow deep linking within apps is arguably the most prolific search engine optimization advancement to come about in years.  While it remains to be seen how Apple will adapt, the development reinforces the importance of mobile to business and the need to have a mobile strategy going into 2014.

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