Corporate Communications app for iPhone, iPad and Android – theCOMMSapp


Archive for 2014

5 Tips for Improving Investor Roadshows

As many companies are now wrapping up their IR programs for 2014 and beginning to prepare for the upcoming year, it is important to reflect on what worked, what didn’t work and improvements that can be made. Here are just a few tips – logistical, tactical and practical – that you can utilize to improve upon your roadshow efforts in 2015.

  1. Timing – Make it relevant for the long-term investor
    A majority of non-deal roadshows are conducted immediately following the quarterly results, as management has just released all public information and can then openly discuss this information with current or potential investors. However, according to a recent study published by IR Magazine, “investors are increasingly calling for company visits outside of the reporting season, when they can discuss the long-term numbers without the conversation being dominated by the noise of results.” So look at booking roadshows for the beginning of March, June and September, before the blackout period begins. Investors will understand that quarterly results won’t be discussed, so they can focus on the long term prospects of your company.
  2. Location – Investors also live in Milwaukee, St. Louis and Connecticut
    While management teams should start off their non-deal roadshow efforts in the major financial hubs of New York, Boston, Chicago or San Francisco, it is important to note that these aren’t the only cities to visit. The three mentioned above plus the likes of Dallas, San Diego, Minneapolis and Seattle have continued to see increases in roadshow activity and generally have friendly, long-term investors that every company wants to have in their shareholder base.

    Don’t have time to go ‘off the map’ to one of these smaller cities? Tie in a meeting or two with other business or existing travel to efficiently capitalize on management’s time.

  3. Leverage Existing Pockets of Holders
    Struggling to get new investor meetings, regardless of location? Long-term investors want other long-term investors to understand and appreciate the value of your company. Don’t be afraid to ask current investors if they have colleagues or friends at other firms that may be interested in hearing your story. A number of the larger institutional firms will have separate divisions with a different investment focus – and your company could appeal to these different investor styles (e.g. momentum and growth) within the same institution.
  4. Leave behind – Hard copy presentations are nice, but how will you keep investors informed of new information?
    Utilizing mobile technology can be a great way to keep your investors informed following your meeting. Plus, you can host presentations, videos and other great content on the app so you don’t have to print hard copies of these documents for your entire week of meetings. Ask your investor to download your IR app, either before the meeting so they can take notes on the presentation, or after so that they can stay up-to-date with all of the latest communications from your company. This will help show investors that your company is thinking about IR and its shareholders, and will allow you to consistently and instantaneously communicate with all of your investors.
  5. Record your Progress and Gather Feedback
    Whether utilizing the sell-side or setting up meetings on your own, make sure that you record every meeting that takes place. At the conclusion of the roadshow, gather feedback from every attendee in the meeting, including management, when possible. Some investors may not want to provide feedback, and others will want to do it anonymously. But gathering this data in a timely fashion will help improve the corporate story as well as the productivity of the meetings going forward.

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Government Goes Mobile

In just the past week, two governmental organizations have launched apps for the mobile device.
As reported in The Wall Street Journal, last week the State of Massachusetts treasury unveiled an app with respect to investor communications for its Bond issues.  Just today, the Fordham Road Business Improvement District announced a new mobile app for the purpose of communicating with its many audiences including retailers, residents, building owners, members of its board of directors and more.  Both the “Massachusetts Investor Disclosure App” and the “Fordham Road Shopping & Events App” can be downloaded for free on both Apple’s App Store and the Google Play for Android devices.

Large governmental organizations are recognizing the power of the mobile device and native app technology to connect and engage with different constituencies by pushing information directly to the very personal devices of individuals who are important to them.   Both the State of Massachusetts and the Fordham Road BID are the first in their respective category of governmental entity to recognize the power underlying the mobile device for communications, the importance of making information available through a native app for iPhones, iPads and Android devices (rather than just an optimized mobile website) as well as the ease that now exists in creating such a communications tool.

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A conversation with Jeff Corbin, APPrise Mobile’s founder and CEO


The APPrise Mobile platform provides business line leaders with a comprehensive mobile app solution to communicate with employees, investors, partners and other audiences.

APPrise Mobile was launched in 2012 in response to growing mobile adoption.  “With the proliferation of mobile technology, we foresaw a paradigm shift, and believed that companies would need a solution to communicate with investors via their mobile devices,” said Jeff Corbin, APPrise Mobile’s founder and CEO.  “A native mobile app allows them to proactively push investor content directly to their target audiences; something responsive design or optimized websites didn’t allow for,” he explained.

The company recently rebranded itself as APPrise Mobile (it had previously been called theCOMMSapp™) to reflect their broader platform-as-a-service (PaaS) operating model for communications professionals.  Today, the APPrise family of native app communications solutions includes theIRapp® (for public companies), theEMPLOYEEapp™ (for secure employee communications), theCOMMSapp™ (for external communications) and theCONFERENCEapp™ (for hosting events and conferences).

“Due to the nature of our platform, we aren’t limited to a specific vertical to seek growth opportunities,” said Corbin.  “We are focused on the communications industry at large – internal communications, corporate communications, and investor relations.”

APPrise is committed to enhancing its platform with new functionality every quarter based on customer feedback.   The company also has a self-service model which is planned to launch in early January, enabling companies of all sizes to create their own employee app at a fraction of the time and cost of developing one independently.

“The opportunity that mobile technology has presented to the communications industry is unprecedented.  Companies can now directly push information to their target audience.  The question is how to do this.  We believe the answer is the native app, and APPrise Mobile has created a cost-effective and easy-to-implement solution,” said Corbin.

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