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Archive for January, 2014

Find the Direction for Your Mobile Marketing Plan

Many organizations are faced with challenges when it comes to communicating with their key target audiences.  Employee engagement and communications is increasingly becoming more difficult given the global nature of business. The vast majority of the work force is not sitting behind desks with access to desktop computers. Rather, they are in trucks, in warehouses or in the field and as a result they have a difficult time communicating simultaneously and consistently with all of their employees. According to Gallup, 70% of American workers are not engaged or actively disengaged costing the U.S. an estimated $450 – $550 billion per year.

The constant changes in technology, social media and mobile can be overwhelming. Learn the importance of having a marketing strategy, how to effectively build it and the tools available to form a solid connection with your target audience by joining Jeff Corbin, founder of theCOMMSapp™ , and Karen Jacobsen, The GPS Girl® for a free webinar on January 16, 2014 at 2pm EST. You can register for the event here. We hope you will join us!

Register Now

DATE: January 16, 2014

TIME: 2:00pm EST

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Mobile: Once a Nice to Have; Now a Need to Have

With each new year comes new ideas and technologies. As communicators, we need to sift through and determine whether or not the newest tools, tactics or strategies will help us in our work and to break through the clutter to reach our targeted audiences.

Given what we have seen during 2013, no one can question the importance of the mobile as a tool for communications. While it may have been considered a “nice to have” as a communications strategy, it has since moved into the proven, “must have” column. As a result, in 2014, communicators will have no choice but to consider how to incorporate mobile into their communications plans. This should not be an imposition since mobile presents a direct and unfettered way to establish direct contact with those who we are vying to stay in touch with. And here are just a few reasons why this is so:

  • Apps are the new website: Just like a company is not considered real if it doesn’t maintain a corporate website, so too will this be the case with apps as they pertain to mobile computing. The Yankee Group reports that by 2015, there will be 1.93 billion app users with the number growing to 2.45 billion by 2017.
  • The power of push: There are different ways to ‘go mobile’ and there has been a lot of confusion about native apps as compared to HTML5 optimized websites. Unlike browser driven mobile optimized websites, native apps allow for the “push” of content to users, the ability to download content to view offline, not to mention the fact that apps can be found and easily downloaded through the App Store and Google Play (optimized HTML5 websites aren’t apps and don’t exist in the app stores).

Going mobile opens up a treasure trove of possibilities for companies and provides them with the power to get information into the hands of their target audiences immediately and simultaneously. To the extent this direct contact has been a challenge facing communicators for decades; it need no longer be in 2014.

 

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