Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Archive for April, 2014

A Mobile Milestone – 50,000 IR App Downloads (. . . and counting)

In 2011 when the concept of theIRapp was first being developed, we considered many issues that we would face not only as a start-up company, but also as one creating a new product category in the mature investor relations industry.   Would companies embrace the importance of establishing a mobile IR strategy and allocating resources to having an IR app?  If yes, would investors be willing to download an individual company’s IR app to their very personal mobile device?  Was technology really creating a new paradigm in an industry that for more than a decade had not really experienced anything new?  Might we be the first?

After almost two years since our official launch in June 2012, we now know the answers to these questions:

  • Nearly 100 companies across all industries, including Fortune 100 global organizations, have subscribed to theIRapp and have their own branded app available on the Apple App Store and Google Play.
  • More than 50,000 investors, executives and media have downloaded IR apps of those companies they follow and who have subscribed to our platform.
  • Companies that consistently market their IR app to their investor base are seeing downloads increase daily and some have thousands.
  • When a subscribing company posts new information to its app, more than 10% of users view the content after receiving a push notification (that is only available with a native app); a much higher open rate than that of blast emails.
  • For a company announcing a major event (e.g. an acquisition, quarterly earnings, etc.), the open rate increases to more than 30%.

There are some who might argue against the need for a native IR app given the ability to have an IR website optimized for mobile.   I would suggest that the two are not mutually exclusive. Indeed, many companies whose IR website provider offers an optimized mobile website, also have a native IR app that can be downloaded from the App Store and Google Play.   And these companies will attest to the fact that their reason for having both was the robust user experience of a native app and the ability to better take advantage of the technology associated with a mobile device’s operating system.

Throughout my 15 year career as an investor relations consultant, one of the questions I often raise with my clients is how can you make the lives of your investors easier?  How can you communicate proactively and make information available in a manner that is consistent with the way your investors consume and want to receive information?

This is where mobile technology comes into play.  In a recent survey of 200 institutional investors by theIRapp, 83% stated that they rely on their mobile devices to do their work.  Combined with both the anecdotal and empirical data that now exists, it is safe to conclude that to the extent an individual has invested his or her hard-earned dollars (or a client’s dollars) in a company, they will benefit by downloading an app to their mobile device.  For the company, a native IR app provides them with an opportunity to have a mobile IR strategy.  For the investor it gives them a richer mobile experience as well as the ability to instantaneously be notified of and “pushed” critical financial and investor information.

What are your thoughts on “the mobile investor?” We would love to hear from you!

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6 Effective Ways to Market Your Mobile App

Throughout our discussions with potential subscribers, we frequently hear the question, “Well I like the app, but how do I let my audience know about it?”  Whether the intended audience is investors, employees or any other group interested in downloading your communications app, they have to know about the app before they can use it.

To jumpstart your efforts, we put together a brief list of effective ways to market your mobile app.  Our subscribers that utilize all of these tools available to them have seen a substantial number of downloads and continue to see increases with their continued use.

The “How-To” of Marketing Your Mobile App:

1) Announce the app via an email blast to your membership or audience base.  While current statistics show that only about 1 out of every 4 emails gets read, this will provide a solid base to get your app off the ground.  Moreover, given that 65% of email gets opened first on a mobile device, there’s a good chance that these interested individuals will download your app on the spot.

2) Put out a press release announcing your app.  A number of our subscribers have announced their app via press releases and have seen an immediate increase in downloads.  Check out some of the press releases here: http://www.theirapp.com/media-center/apps-in-the-news

3) Post the Apple App Store and Google Play icons onto your website.  These can then link directly to your app on the respective sites and allow for easy download of the app.  Individuals interested in your organization will almost always go to your website for more information.  Advertising your app on your website is a great way to stay in touch with those individuals while they are not in front of a computer.

4) Use these same icons in your email signature.  This is a great way to promote your app without having to do any additional work.

5) Add a sentence to your boilerplate in all future press releases. Apps are dominating mobile traffic, so in the same way you promote your website in your boilerplate, you should also be promoting your new communications app.

6) Utilize a QR code in various promotional materials such as emails, event invitations, advertisements or newsletters in order to further spread the word about your app.  Using all of the technology that individuals already have on a smartphone will allow you to connect with your target audience in the most efficient manner.

To discuss additional ways on how to market your mobile app, or to discuss how theCOMMSapp can become your mobile communications tool, you can reach us at CustomerCare@theCOMMSapp.com or @theCOMMSapp.

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The Mobile Minute with Abby Spriggs

In this edition of The Mobile Minute, Jeff Corbin, Founder of theCOMMSapp, speaks with Abby Spriggs, Senior Analyst of Investor Relations at TSYS (NYSE: TSS) to discuss her decision-making process in regards to selecting theIRapp and how analysts and investors are currently utilizing the platform. TSYS provides electronic payment services to financial institutions and companies around the globe, and has been a valued subscriber to theIRapp since August 2012. Check out the interview below to hear about Abby’s mobile IR experience.

 

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