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Archive for May, 2014

Infographic: theEMPLOYEEapp 2014 Employee Communications Satisfaction Survey

The manner in which employers communicate with their employees has a direct impact on employee engagement and job satisfaction according to theEMPLOYEEapp’s 2014 Employee Communications Satisfaction Survey.

The survey looked at the importance of communications to employee engagement and job satisfaction as well as current and preferred methods of employee communications. Given the recent proliferation of mobile technology, the survey also sought to determine the extent to which employees use mobile devices for work and how legacy communications methodologies are currently being utilized by an increasingly mobile workplace. The below infographic, created by Visual.ly, shares the key results of the survey, showing that the way employees do their work is changing and that they seek greater engagement from their employer via their mobile device.

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Mobile Usage by the Institutional Investor – 2014 Mobile Survey

Interesting conversations took place at this year’s NIRI annual conference in Las Vegas on the
subject of mobile, apps and the importance of this technology to our industry and IR
communications. Many great companies, both large and small, have already embraced the
importance of having a mobile IR strategy while others are still questioning its need.

As an IR consultant for more than 15 years and as the founder of theIRapp®, I have worked
diligently over the past couple of years in trying to educate the communications industry about
the importance of mobile as a platform to assist us in our work as well as the opportunity it
presents. Who would have imagined that in just two years since our launch at the NIRI
conference in Seattle, that almost everyone would have an iPhone, iPad, Android or more than
one?

In a recent blog that was published on Wired.com, I follow in the footsteps of Oracle CEO Larry
Ellison in believing that in the near future, the PC will become obsolete (see the recent
interview of Larry Ellison on CNN). Rather, mobile technology and cloud computing will prevail.
Think about it this way: Microsoft, which for the past decades was the champion of the PC is
now investing heavily in both the cloud (Office 365) and mobile (the Surface tablet); Amazon
has a huge business in the cloud (Amazon Web Services); Apple and Google are all about mobile
and apps; and Oracle, as stated above, has never believed in the future of the PC. Five of the
largest technology companies in the world have all but concluded that the future rests with
mobile.

To put this conversation in the context of how it applies to the IR industry (and in an effort to
better understand how the investment community is conforming to the rapid expansion of
mobile phones and tablets), theIRapp conducted its second annual institutional investor survey.
The findings reveal that the investment community is no different than any other industry. Investors are quickly recognizing the value that mobile plays in their work and are taking full
advantage of the on-the-go benefits it offers.

The infographic below highlights the findings of the 2014 survey. For more information on the
survey or to share your thoughts on the future of mobile, feel free to contact me at
jcorbin@theIRapp.com or follow me on Twitter @jcorbinIR.

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Are Communications Execs Using Mobile to Communicate?

Mobile is part of the daily communications capabilities of the vast majority of the public for personal use, and on a fast growth trajectory for marketers. We communicators are engaged with something mobile every day, just by the fact that we carry a mobile device and call, email or text. So, what about mobile use for communications within companies?

I reached out to several colleagues who are heads of corporate communications functions with prominent brands — both B2B and B2C companies – to ask if and how they are using mobile devices within their communications strategies.

Our friends at ADT have already incorporated mobile fully into their communications. “In a company with a mobile workforce, corporate communications have to be mobile so your employees can stay informed anywhere, anytime and from any device,” says Cheryl Stopnick, ADT’s Director of Dealer Communications. Much of their workforce is on the road daily meeting with customers to install or service security and automation systems that are not tied to a desktop in an office. Stopnick informs us that ADT issues an iPad to every sales rep, and a Lenovo device (tablet or laptop) to their technicians. These devices help keep staff abreast of company news and announcements, which are formatted for optimal reading on mobile devices.

At DHL Global Forwarding (DHL GF), Jennifer Pakradooni, Director of Communications, Americas, informs us that the variety of platforms and SMS functions used by their more than 10,000 employees across 17 countries has been an obstacle to utilizing mobile for corporate communications. DHL GF does use mobile to support services for its customers, such as apps that enable online shipment booking. These apps can accommodate different cell providers and platforms, and are low cost.

A major media company sees mobile as central to their communications strategy. The importance of technology to enable customers (subscribers and readers) to access their products has led to the creation of numerous mobile apps. Mobile allows the delivery of information to customers when and where they need it. From an internal comms perspective, mobile enables the distribution and viewing of timely information in the pockets of employees, many who work remotely, travel or are away from their desks during the day. Executive communications and newsletters are quickly becoming popular materials to publish via mobile. Of course, mobile optimization – layout, type treatment and links — is key so that the content is easy to read across devices around the U.S. and around the world.

Most companies have just begun incorporating a mobile mindset into their practices. There is no time like the present to consider the ways that mobile can enhance your strategy and organization connectedness. Each of us can contribute to creating opportunities to expand and accelerate information sharing, education, training and engagement.

Ivy Cohen, President and CEO, Ivy Cohen Corporate Communications, Inc. advises companies on how to build their reputations, capture opportunities and confront challenges.  She’s an accomplished executive, small business owner and civic leader.

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