Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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New Name, New Functionality. Meet APPrise Mobile.

The Mobile Revolution continues to change how we work, live and interact. To better capture the power of mobile and our position in the marketplace, today we announced that we have changed our company name to APPrise Mobile. While our product names will remain the same (theIRapp, theEMPLOYEEapp, theCONFERENCEapp, theCOMMSapp, etc.), our new corporate name better positions us to grow and showcase the role that we are playing in helping the public relations, investor relations and communications industry use mobile technology to transform the way they keep their audiences “apprised.”

That’s not all! Today we also launched version 7.0, a major technology update to our platform. Version 7.0 consists of a redesign of the app with a more modern look and enhanced user experience.  We also have included the ability to take notes on documents and the ability to push broadcast alerts directly to the coveted home screen of an individual’s device.  At APPrise Mobile we do not develop in a vacuum.  Our product development pipeline extends well through 2015 and is based on the feedback and needs of our customers and prospective customers.  We welcome your thoughts!

To learn more about our new name and Version 7.0 we hope you will listen to our Vlog.

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Push Notifications: The Home Screen Advantage

The Wall Street Journal reported that start-up app company, Yo, recently received $1.5 million in venture funding valuing the company between $5 and $10 million – an amount simply for allowing people to push the message “YO” to the mobile device of their friends.

At first glance I thought, “Oh, no – is this the Internet Bubble Part II?” Maybe to the extent Yo is warranting a multi-million dollar valuation and probably doesn’t have any revenue.  However, in thinking more about it, I realized that given what Yo represents in the context of 21st Century technology, the answer was no.

As the Wall Street Journal said, the importance of Yo is the push notification – the alert that takes advantage of the native operating systems of iPhones, iPads and Android mobile devices and suddenly appears on the home screen of these devices even when they are locked or in sleep mode.  Push notifications represent the ability to cut through the clutter of the hundreds of emails that we receive and that we have become accustomed to spending hours deleting on a daily basis.

As a consultant to the communications industry for more than 15 years, the push notification as a communications tool is game changing.  Up until now, we have had to rely on strategies like media relations to get others to make our point for us with the hope that our targets will read or view what is written; to attend conferences to present our story to a finite audience;  to create websites that we pray our audience(s) will proactively seek out; or to pay significant sums for advertising to ensure that our messages aren’t distorted.  Push notifications represent a new communications method via mobile technology and offers a new way to connect with our targeted audiences in a direct and personal way.  All we now need to figure out is how to get our audiences to download apps we or our clients create and then opt-in to receive the push notifications.

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5 Things to Consider When Creating Employee Engagement Programs

Through our discussions with current and potential clients about theEMPLOYEEapp, we have an opportunity to hear from hundreds of corporate communications professionals about the challenges they face in their work. As you might suspect, the topic of employee engagement often comes up in these conversations.

By now, we’ve all seen the alarming Gallup survey stats which state that more than 60 percent of Americans are not engaged at work, costing employers billions of dollars. A recent CIO.com article gives some great insight and tips on how to develop programs to increase engagement.

Here are some of the tips that we found most interesting:

  1. “If you can’t measure it, you can’t manage it” – Before developing a plan, determine your benchmarks for success.
  2. Be real and set goals – You can’t increase engagement if you can’t admit that you have room for improvement. When you set your goals, make sure they aren’t afraid to get to the bottom of some tough questions.
  3. Solicit feedback often and pivot – Ask your employees how you are doing, how a program is going and take their feedback seriously. Make a change based on their responses.
  4. Empower your employees – Give your employees skin in the game. Let them know that they are part of the plan and that their opinions count.
  5. Think outside of the box – Companies should implement some innovative programs to increase engagement, including the use of mobile technology and games.

For more information on how mobile technology can support internal communications, check out the recent feature from CIO Review on theEMPLOYEEapp.

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