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The Evolving Landscape of TV is Eerily Similar to Desktop Computing

What do Blockbuster Video and Netflix, CDs and iTunes, PCs and tablets have in common? The former in each grouping either is or will become obsolete in the coming years. This is certainly true with respect to Blockbuster and CDs. Given the incredibly quick proliferation of mobile technology, is there reason to believe that the PC won’t go the same way or at least become less relevant in the near future?

The age of mobile digital consumption is upon us.

Earlier this month at the Consumer Electronics Show in Las Vegas, DishTV announced a new Internet TV service called Sling TV. The premise behind Sling is that millennials are cutting the cord on traditional cable and only want to watch (and pay for) those programs they watch most. The new offering allows DishTV to offer a streaming service similar to the likes of Hulu Plus and HBO Go for mobile devices. DishTV understands the changing dynamic of the television consumer and that they now are demanding that the content they consume – whether it be movies, music, documents or other work information – be delivered to them in a format that is user friendly and that can be obtained anywhere and at any time. And this means mobile!

We have every reason to believe that apps are to the PC as Sling TV is to regular TV. It will be very interesting to watch how both of these sectors continue to evolve and enable businesses and consumers to take advantage of cloud and mobile technology. Companies that don’t embrace the mobile paradigm may soon find themselves in the same situation as Blockbuster Video and CDs. Beware ABC, CBS and NBC!

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2015: The Year of Mobile Employee Engagement

Keeping employees engaged is one of the major challenges internal communications professionals face, particularly as today’s workforce is dispersed and employees are much less reliant on desktop computers. In order to address the challenge of employee engagement, APPrise Mobile has launched a create-your-own version of theEMPLOYEEapp. Now companies of any size can have their own app on Apple’s App Store and the Google Play for Android mobile devices. With the new self-service model, companies can quickly and cost-effectively create an app to share information with their employees. To learn more about our self-service version of theEMPLOYEEapp, we hope you will listen to our vlog below.

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How simple is it to have a native IR app? Thanks to a new partnership between Nasdaq Corporate Solutions and theIRapp, real simple!

The financial services industry is just beginning to grasp the importance of mobile – well kind of. Many organizations including banks, insurance companies and investment firms have created consumer apps for Apple and Android mobile devices enabling mobile banking as well as account information retrieval.

However, the use of native mobile apps on the professional/B2B side, is just starting to take off. Public companies, in particular, are beginning to market their stories and investment proposition to investors via mobile. Since the launch of theIRapp by APPrise Mobile, nearly 100,000 investors from around the world have downloaded the apps of more than 100 publicly traded companies, including companies like Colgate-Palmolive and Duke Energy (United States), Royal DSM (the Netherlands), TIM and CEMIG (Brazil), Teva Pharmaceuticals (Israel) and Dexus (Australia).

And this number will only continue to grow considering theIRapp’s recent partnership with Nasdaq Corporate Solutions. As part of a new offering, companies utilizing Nasdaq’s IR website hosting service will be able to have key content contained on their IR websites streamed seamlessly and instantaneously into their own branded, native IR app that can be found in Apple’s App Store for iPhones and iPads and the Google Play for Android mobile devices. In addition, these companies’ IR apps are available in theIRappFOLIO so that investors can download a single app that aggregates the apps of multiple companies they follow.

As investors become more dependent on their mobile devices for their work, tools like theIRapp and theIRappFOLIO will become ever more important especially considering functionality that native apps offer like push notifications, offline viewing of content, streaming of live and archived events like quarterly conference calls as well as the ability to take notes on documents contained within the app.

Whether it’s for use during non-deal or public offering roadshows, investor/analyst days and conferences or just for company marketing purposes, IR apps provide a proactive way for companies to keep their investors apprised of new information. Indeed, CNBC’s Jim Cramer correctly summed it up during an interview with APPrise Mobile founder and CEO, Jeff Corbin on Mad Money when he said, theIRapp “makes doing [investor’s] homework easier than ever right from [their] mobile device.”

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