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Microsoft CEO: Mobile-first, Cloud-first World

Last week, Microsoft CEO Satya Nadella sent a company-wide email outlining the future of Microsoft’s vision and strategy. The message explains that Microsoft is moving away from being a “devices and services” company to focus more heavily on being a “productivity and platform company for the mobile-first, cloud first world.”

As the CEO of theCOMMSapp that has developed a native app technology platform for the mobile-first user, Nadella’s words echoed inspiration to everyone at our company.  His message showed courage and demonstrated that his vision for the future of Microsoft is moving beyond traditional PCs, their bread and butter for the past few decades.

Below are a few of my favorite excerpts from his letter.  In our planning and development, we at theCOMMSapp emulate this thinking.  To read the full letter to Microsoft employees, click here.

We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention.

In this new world, there will soon be more than 3 billion people with Internet-connected devices – from a farmer in a remote part of the world with a smartphone, to a professional power user with multiple devices powered by cloud service-based apps spanning work and life.

We will reinvent productivity for people who are swimming in a growing sea of devices, apps, data and social networks. We will build the solutions that address the productivity needs of groups and entire organizations, as well as individuals, by putting them at the center of their computing experiences.

We will be keeping a close eye on Microsoft in the years to come. Given the penetration already achieved by Apple and Google, is this legendary technology company too late to the cloud game? Or will the power of this great company’s brand be enough to allow them to achieve a respectable share of the market?  I welcome your thoughts on Nadella’s mobile first, cloud first strategy and hope you will share with me @jcorbinIR.

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Startups Aim to Replace Corporate Email: Will Companies Really Ditch Email Altogether?

Since the official launch of theEMPLOYEEapp in March, we have had numerous discussions with companies, large and small, regarding the challenges they face when communicating with their workforce.  A topic that repeatedly has come up is the fact that employees are overloaded with emails.  In that vein, a recent Wall Street Journal story caught our eye on a new wave of startups looking to replace email. Companies like Slack and Asana are aiming to become the alternative to email and are attempting to offer a way for employees to collaborate outside of the inbox walls.

Given the proliferation of mobile  technology and the ability to “push” information directly into the pockets of those who have opted in to receive it, it is not surprising that entrepreneurial companies are looking to take advantage of the “mobile wave” and to create a 21st Century replacement for email.

We don’t think that email will disappear any time soon. However, with new solutions that already exist or are becoming available, reliance upon email will certainly diminish. Through our discussions with our customers, companies that have incorporated theEMPLOYEEapp into their internal communications efforts have been able to limit the quantity of emails they send about business processes, company updates, news sharing, etc.

Computing is undoubtedly moving away from the personal computer to the mobile computer. To the extent email was developed for the operating systems of the PC, something new that takes better advantage of the operating systems of mobile devices will probably prevail.

Exciting change is upon us – are you ready for it?  Are you ready to ditch email altogether?  Let us know what you think!

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The Future of Mobile Is Now

Happy Summer! We recently returned from Las Vegas for the National Investor Relations Institute’s Annual Conference, Extreme IR. In our third year sponsoring the event, it has become evident that many IROs from across the globe are embracing mobile and incorporating a mobile strategy into their IR programs. However, there are still some that are not clear as to why this is necessary since they already have an IR website containing much of the same information.

As I explained to those who remain in doubt, the two don’t necessarily have to be mutually exclusive. Many of our subscribers have optimized their IR website but still have chosen to have a native app for their investors, especially given the more robust user experience and important functionality like push notifications and the ability to download content for offline viewing/listening (that does not exist in a web app or mobile website).  At its essence, the reason for having a native IR app (in addition to the above functionality differences) is the desire to be forward thinking, to acknowledge that investors are now depending on their mobile device for their work and wanting to bring information to investors in as many ways as possible recognizing that the reward in doing so can be significant.  For many it’s also about understanding where the future of computing is heading.

I encourage you to read my recent blog published on Wired.com – the bottom line is that PC computing, as we know it today; will disappear in the years to come.  Maybe not in the next three years, but by the end of this decade all computing will be about mobile and the Cloud.  What used to work for the operating systems of the PC will be rendered obsolete when all that is left are the operating systems of the mobile device.

To learn more about what I am talking about, I encourage you to participate in an exciting event organized by CommPro.biz on July 16th.  During the webinar – Innovation in Communications: Thinking outside the box to ensure you aren’t standing still as the Industry moves ahead – I will be joined by Brian Cohen, Co-Founder of Launch.it and Chris Penn, VP of Marketing for SHIFT Communications where we will discuss the challenges communications professionals face in their work, including communicating to fragmented audiences, breaking through the clutter in an ‘always on’ society and quantifying the impact of communications programs.  We will debate the future of technology, including social media and mobile technology, and discuss why it is that so many are reluctant to embrace change.  Registration is now open for the event, you can register here. We hope you’ll join us!

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