Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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A Mobile Milestone – 50,000 IR App Downloads (. . . and counting)

In 2011 when the concept of theIRapp was first being developed, we considered many issues that we would face not only as a start-up company, but also as one creating a new product category in the mature investor relations industry.   Would companies embrace the importance of establishing a mobile IR strategy and allocating resources to having an IR app?  If yes, would investors be willing to download an individual company’s IR app to their very personal mobile device?  Was technology really creating a new paradigm in an industry that for more than a decade had not really experienced anything new?  Might we be the first?

After almost two years since our official launch in June 2012, we now know the answers to these questions:

  • Nearly 100 companies across all industries, including Fortune 100 global organizations, have subscribed to theIRapp and have their own branded app available on the Apple App Store and Google Play.
  • More than 50,000 investors, executives and media have downloaded IR apps of those companies they follow and who have subscribed to our platform.
  • Companies that consistently market their IR app to their investor base are seeing downloads increase daily and some have thousands.
  • When a subscribing company posts new information to its app, more than 10% of users view the content after receiving a push notification (that is only available with a native app); a much higher open rate than that of blast emails.
  • For a company announcing a major event (e.g. an acquisition, quarterly earnings, etc.), the open rate increases to more than 30%.

There are some who might argue against the need for a native IR app given the ability to have an IR website optimized for mobile.   I would suggest that the two are not mutually exclusive. Indeed, many companies whose IR website provider offers an optimized mobile website, also have a native IR app that can be downloaded from the App Store and Google Play.   And these companies will attest to the fact that their reason for having both was the robust user experience of a native app and the ability to better take advantage of the technology associated with a mobile device’s operating system.

Throughout my 15 year career as an investor relations consultant, one of the questions I often raise with my clients is how can you make the lives of your investors easier?  How can you communicate proactively and make information available in a manner that is consistent with the way your investors consume and want to receive information?

This is where mobile technology comes into play.  In a recent survey of 200 institutional investors by theIRapp, 83% stated that they rely on their mobile devices to do their work.  Combined with both the anecdotal and empirical data that now exists, it is safe to conclude that to the extent an individual has invested his or her hard-earned dollars (or a client’s dollars) in a company, they will benefit by downloading an app to their mobile device.  For the company, a native IR app provides them with an opportunity to have a mobile IR strategy.  For the investor it gives them a richer mobile experience as well as the ability to instantaneously be notified of and “pushed” critical financial and investor information.

What are your thoughts on “the mobile investor?” We would love to hear from you!

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Mobilizing Your Analyst Day

As companies prepare to host their annual 2014 analyst days, or perhaps plan one for the first time, it’s a great time to consider a mobile IR strategy.  As we know, almost everyone who will attend these events has some sort of mobile device.  Indeed, as the research shows, investors are becoming more dependent on their mobile device to receive investor information and are requiring that the content provided be easy to access and read. In preparation for upcoming analyst days, theCOMMSapp and its family of communications app building solutions including theIRapp, wanted to share three tips to help you cater to your mobile investor and garner as much participation as possible.

- Want to make sure that everyone remembers when your analyst day is taking place?

Tip: Through native mobile apps you can allow for investors to add events to their calendar and, on the day of the event, “push” them a notification as a reminder.

- Not everyone will be able to attend the live event – But they can still participate live even if not in the office.

Tip: Webcast the event live through your native mobile app.  Simply take the same URL that you use on your website and insert it into your app’s content management system.  You investors will experience the same viewing and listening experience as on the desktop (of course provided they have an Internet or Wi-Fi connection).

- What about after the event?  You just went to major expense to pull off a successful day. Why should it not exist beyond?

Tip: Create an “Analyst Day” folder on your IR app and include in it the presentations, press releases, archive audio files (.mp3/.m4a) and any videos that were shown (.mp4).   Whether your  investors and analysts were in attendance, this is a great and easy way for them to review all the content and information that you provided them with during this important day.

We have seen great success with companies that have taken advantage of our native app platform to push important information to their investors. Are you a company that plans on using your IRapp for an analyst day? We would love to hear your feedback.

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