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2015: The Year of Mobile Employee Engagement

Keeping employees engaged is one of the major challenges internal communications professionals face, particularly as today’s workforce is dispersed and employees are much less reliant on desktop computers. In order to address the challenge of employee engagement, APPrise Mobile has launched a create-your-own version of theEMPLOYEEapp. Now companies of any size can have their own app on Apple’s App Store and the Google Play for Android mobile devices. With the new self-service model, companies can quickly and cost-effectively create an app to share information with their employees. To learn more about our self-service version of theEMPLOYEEapp, we hope you will listen to our vlog below.

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How simple is it to have a native IR app? Thanks to a new partnership between Nasdaq Corporate Solutions and theIRapp, real simple!

The financial services industry is just beginning to grasp the importance of mobile – well kind of. Many organizations including banks, insurance companies and investment firms have created consumer apps for Apple and Android mobile devices enabling mobile banking as well as account information retrieval.

However, the use of native mobile apps on the professional/B2B side, is just starting to take off. Public companies, in particular, are beginning to market their stories and investment proposition to investors via mobile. Since the launch of theIRapp by APPrise Mobile, nearly 100,000 investors from around the world have downloaded the apps of more than 100 publicly traded companies, including companies like Colgate-Palmolive and Duke Energy (United States), Royal DSM (the Netherlands), TIM and CEMIG (Brazil), Teva Pharmaceuticals (Israel) and Dexus (Australia).

And this number will only continue to grow considering theIRapp’s recent partnership with Nasdaq Corporate Solutions. As part of a new offering, companies utilizing Nasdaq’s IR website hosting service will be able to have key content contained on their IR websites streamed seamlessly and instantaneously into their own branded, native IR app that can be found in Apple’s App Store for iPhones and iPads and the Google Play for Android mobile devices. In addition, these companies’ IR apps are available in theIRappFOLIO so that investors can download a single app that aggregates the apps of multiple companies they follow.

As investors become more dependent on their mobile devices for their work, tools like theIRapp and theIRappFOLIO will become ever more important especially considering functionality that native apps offer like push notifications, offline viewing of content, streaming of live and archived events like quarterly conference calls as well as the ability to take notes on documents contained within the app.

Whether it’s for use during non-deal or public offering roadshows, investor/analyst days and conferences or just for company marketing purposes, IR apps provide a proactive way for companies to keep their investors apprised of new information. Indeed, CNBC’s Jim Cramer correctly summed it up during an interview with APPrise Mobile founder and CEO, Jeff Corbin on Mad Money when he said, theIRapp “makes doing [investor’s] homework easier than ever right from [their] mobile device.”

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5 Tips for Improving Investor Roadshows

As many companies are now wrapping up their IR programs for 2014 and beginning to prepare for the upcoming year, it is important to reflect on what worked, what didn’t work and improvements that can be made. Here are just a few tips – logistical, tactical and practical – that you can utilize to improve upon your roadshow efforts in 2015.

  1. Timing – Make it relevant for the long-term investor
    A majority of non-deal roadshows are conducted immediately following the quarterly results, as management has just released all public information and can then openly discuss this information with current or potential investors. However, according to a recent study published by IR Magazine, “investors are increasingly calling for company visits outside of the reporting season, when they can discuss the long-term numbers without the conversation being dominated by the noise of results.” So look at booking roadshows for the beginning of March, June and September, before the blackout period begins. Investors will understand that quarterly results won’t be discussed, so they can focus on the long term prospects of your company.
  2. Location – Investors also live in Milwaukee, St. Louis and Connecticut
    While management teams should start off their non-deal roadshow efforts in the major financial hubs of New York, Boston, Chicago or San Francisco, it is important to note that these aren’t the only cities to visit. The three mentioned above plus the likes of Dallas, San Diego, Minneapolis and Seattle have continued to see increases in roadshow activity and generally have friendly, long-term investors that every company wants to have in their shareholder base.

    Don’t have time to go ‘off the map’ to one of these smaller cities? Tie in a meeting or two with other business or existing travel to efficiently capitalize on management’s time.

  3. Leverage Existing Pockets of Holders
    Struggling to get new investor meetings, regardless of location? Long-term investors want other long-term investors to understand and appreciate the value of your company. Don’t be afraid to ask current investors if they have colleagues or friends at other firms that may be interested in hearing your story. A number of the larger institutional firms will have separate divisions with a different investment focus – and your company could appeal to these different investor styles (e.g. momentum and growth) within the same institution.
  4. Leave behind – Hard copy presentations are nice, but how will you keep investors informed of new information?
    Utilizing mobile technology can be a great way to keep your investors informed following your meeting. Plus, you can host presentations, videos and other great content on the app so you don’t have to print hard copies of these documents for your entire week of meetings. Ask your investor to download your IR app, either before the meeting so they can take notes on the presentation, or after so that they can stay up-to-date with all of the latest communications from your company. This will help show investors that your company is thinking about IR and its shareholders, and will allow you to consistently and instantaneously communicate with all of your investors.
  5. Record your Progress and Gather Feedback
    Whether utilizing the sell-side or setting up meetings on your own, make sure that you record every meeting that takes place. At the conclusion of the roadshow, gather feedback from every attendee in the meeting, including management, when possible. Some investors may not want to provide feedback, and others will want to do it anonymously. But gathering this data in a timely fashion will help improve the corporate story as well as the productivity of the meetings going forward.

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