Corporate Communications app for iPhone, iPad and Android – theCOMMSapp


The Hillary App

Breaking news!  Hillary Clinton apologized regarding her use of a private email server while serving as Secretary of State.  How did she get the word of her apology out? Get ready because the list is kind of long . . .she did a media interview (ABC News), she sent an email to her supporters, she posted on her Facebook page, and updated her website clarifying the situation.

All are very fine communications means – but shouldn’t there be one place that everyone can go to for all info on the Hillary campaign?  Since there’s an app for almost everything, why shouldn’t there be “The Hillary App”?  Wouldn’t it be great to be able to tap on a single icon on an iPhone, iPad or Android mobile device that brings up everything taking place in the campaign?  And, given the nature of native app technology, any kind of content, including documents, multi-media and even live events, can instantaneously be pushed to my phone no matter where I am located in the world.  The app could even allow for the ability to “tap and contribute.”

Hey Hillary and team – why aren’t you disseminating info to your supporters (and pundits) in a mobile friendly way?  Can we chat about APPrise Mobile?  At least give us a look –   The Hillary App can be live in less than a month (and I’ll give you a very good price).

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Avon, Twitter and Fraudulent Communications

In only a few months, two prominent brands – Avon and Twitter – had erroneous news reported that they were the targets of takeovers. In the case of Avon, this was the result of a fraudulent filing that took place in the Edgar database of the Securities and Exchange Commission. Yesterday, a phony “look-alike” site containing the Bloomberg name reported that Twitter was being sold.

Whether someone is looking to reap some sort of pecuniary gain or this is the beginning of a trend to manipulate the financial markets, there is a serious lesson to be learned.  The Internet is a great thing and a great resource.  At the same time, it is dangerous if we don’t keep its value in perspective.

With respect to public company information, there are only a few places where you can be certain that the information posted is authentic.  Since we launched theIRapp three years ago, we have stressed the importance of a company’s IR website and IR app as the way to ensure that the public has instantaneous and authentic access to company generate information and content.  If investors and the media rely on other Internet-based sources (and even the SEC’s database), then look what happens – Avon and Twitter.

Nearly every public company has an investor section on its corporate website. This is the by-product of the advancement of the Internet and the SEC’s Reg FD more than 15 years ago (believe it or not).  However, as computing moves to mobile, things are once again changing.  Many great companies have embraced the importance of having a mobile IR strategy (search the app stores for “theIRapp, llc” and you will see who).  However, to the extent investors and the media are reliant on their smart devices for immediate information, shouldn’t all companies now have a mobile IR strategy?

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NIRI Annual 2015 Recap

Having just returned from Chicago after our fourth year exhibiting at the National Investor Relations Institute’s annual conference, I wanted to share a few thoughts regarding the adoption of mobile technology in the investor relations industry:

  • Overall, we had great conversations with IROs from companies of all sizes and industries. There was particular interest in theCONFERENCEapp product that allows companies to have a native app for their analyst days and to be able to aggregate all of their presentations and other company information neatly on the mobile device. The ability to save paper and also make 11th hour changes to presentations was especially interesting to them.
  • IROs recognize that the buy- and sell-side are increasingly becoming dependent on their mobile devices in their work. It’s hard to ignore the fact that nearly everyone has a mobile device with them when they attend analyst days, investor conferences and one-on-one meetings. One IRO we spoke with mentioned that given the ability to take notes on .PDF files contained in their IR app, it wouldn’t surprise him if investors slowly but surely stop using traditional spiral notebooks.
  • Almost everyone we spoke with realizes that the future of technology and communications is mobile. And, it was great to see some of theIRapp customers (Edwards Lifesciences, Phillip Morris and Tyson Foods, among others) who, over the past few years, have pioneered the use of mobile technology in their IR work. However, there still are companies who view mobile as supplemental to current communications methodologies and not necessary. My take on this – times are a-changing.

Looking forward to NIRI 2016 in San Diego!

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