Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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iOS 8 – The Biggest Release Ever

Earlier this month, Apple unveiled iOS 8 at its annual Worldwide Developer Conference which is set to launch in the fall.  As Apple puts it, the new mobile operating platform is huge for developers, delivering more than 4,000 APIs, advanced graphic technology, expanded security and productivity features and a new programming language (Swift). iOS 8 is the biggest release since the introduction of the app store providing developers with new tools and opportunities to take advantage of iCloud, Touch ID, and more.

So how does this affect the consumer and end user?  It means that we have lots of new exciting apps – for work and play – that will contain never-seen-before capabilities.  These apps will now be able to take better advantage of the native functionality that Apple is incorporating into its operating system.  By utilizing features such as multitasking capabilities for the iPad, a smart keyboard to suggest contextually appropriate words and the ability to add voice to a message or send a video of what you’re seeing in real time, native apps that fully incorporate these technological advances will rise to the top of the App Store charts.

Check out the video below to see what else Apple has in store for this new upgrade.

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The Future of Mobile Is Now

Happy Summer! We recently returned from Las Vegas for the National Investor Relations Institute’s Annual Conference, Extreme IR. In our third year sponsoring the event, it has become evident that many IROs from across the globe are embracing mobile and incorporating a mobile strategy into their IR programs. However, there are still some that are not clear as to why this is necessary since they already have an IR website containing much of the same information.

As I explained to those who remain in doubt, the two don’t necessarily have to be mutually exclusive. Many of our subscribers have optimized their IR website but still have chosen to have a native app for their investors, especially given the more robust user experience and important functionality like push notifications and the ability to download content for offline viewing/listening (that does not exist in a web app or mobile website).  At its essence, the reason for having a native IR app (in addition to the above functionality differences) is the desire to be forward thinking, to acknowledge that investors are now depending on their mobile device for their work and wanting to bring information to investors in as many ways as possible recognizing that the reward in doing so can be significant.  For many it’s also about understanding where the future of computing is heading.

I encourage you to read my recent blog published on Wired.com – the bottom line is that PC computing, as we know it today; will disappear in the years to come.  Maybe not in the next three years, but by the end of this decade all computing will be about mobile and the Cloud.  What used to work for the operating systems of the PC will be rendered obsolete when all that is left are the operating systems of the mobile device.

To learn more about what I am talking about, I encourage you to participate in an exciting event organized by CommPro.biz on July 16th.  During the webinar – Innovation in Communications: Thinking outside the box to ensure you aren’t standing still as the Industry moves ahead – I will be joined by Brian Cohen, Co-Founder of Launch.it and Chris Penn, VP of Marketing for SHIFT Communications where we will discuss the challenges communications professionals face in their work, including communicating to fragmented audiences, breaking through the clutter in an ‘always on’ society and quantifying the impact of communications programs.  We will debate the future of technology, including social media and mobile technology, and discuss why it is that so many are reluctant to embrace change.  Registration is now open for the event, you can register here. We hope you’ll join us!

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Investor Targeting Functionality Available for Companies with theIRapp

Any public company, particularly small- and micro-cap companies, knows that proactive investor targeting is critical. With more than 60,000 publicly traded companies, institutional investor time is finite and so is yours. Wasting time courting investors that will likely never take a position in your company can be a futile task.

Every piece of data about an investor can help you better communicate and market your company’s value proposition. And, last week, at the NIRI National Conference, theIRapp announced updates to its platform (Version 6.5) to help companies understand who is downloading their IR app and even follow how a specific investor uses the app – whether they look at SEC filings, press releases, presentations, videos, you name it! The platform provides detailed analytics to companies about the type of content and time spent within the app, and it also provides a wealth of segmentation features for companies to overlay a variety of data (user name, user groups, investor type, content consumed, geography, etc.).  Companies can then easily obtain information that is particularly relevant to themselves and their investor following.

The IROs that we had a chance to speak with at the conference all noted that having access to this kind of granular data could be extremely beneficial to their overall investor relations communications strategy.  Not only could this help them maintain relationships with existing investors, but it could also enable them to forge new relationships with investors as they could truly understand the type of information the investor was interested in receiving in the future.

To learn more about Version 6.5 you can read the press release here.

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