A conversation with Jeff Corbin, APPrise Mobile’s founder and CEO
The APPrise Mobile platform provides business line leaders with a comprehensive mobile app solution to communicate with employees, investors, partners and other audiences.
APPrise Mobile was launched in 2012 in response to growing mobile adoption. “With the proliferation of mobile technology, we foresaw a paradigm shift, and believed that companies would need a solution to communicate with investors via their mobile devices,” said Jeff Corbin, APPrise Mobile’s founder and CEO. “A native mobile app allows them to proactively push investor content directly to their target audiences; something responsive design or optimized websites didn’t allow for,” he explained.
The company recently rebranded itself as APPrise Mobile (it had previously been called theCOMMSapp™) to reflect their broader platform-as-a-service (PaaS) operating model for communications professionals. Today, the APPrise family of native app communications solutions includes theIRapp® (for public companies), theEMPLOYEEapp™ (for secure employee communications), theCOMMSapp™ (for external communications) and theCONFERENCEapp™ (for hosting events and conferences).
“Due to the nature of our platform, we aren’t limited to a specific vertical to seek growth opportunities,” said Corbin. “We are focused on the communications industry at large – internal communications, corporate communications, and investor relations.”
APPrise is committed to enhancing its platform with new functionality every quarter based on customer feedback. The company also has a self-service model which is planned to launch in early January, enabling companies of all sizes to create their own employee app at a fraction of the time and cost of developing one independently.
“The opportunity that mobile technology has presented to the communications industry is unprecedented. Companies can now directly push information to their target audience. The question is how to do this. We believe the answer is the native app, and APPrise Mobile has created a cost-effective and easy-to-implement solution,” said Corbin.
Read the original article here:
http://blog.calibercorporate.com/december-spotlight-of-the-month-s-2014-2-2/
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