Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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HCI Employee Engagement Conference Recap

I am sitting on an Alaska Air flight from Seattle to San Francisco having just completed our first conference where we exhibited theEMPLOYEEapp. The event we attended was Human Capital Institute’s Employee Engagement Conference. I can’t help but reflect on the déjà vu experience we had.

It was a little more than two years ago that we launched our first mobile product, theIRapp, at the National Investor Relations Institute’s annual conference in . . . Seattle Washington. When we launched theIRapp in 2012, our take-away from the conference was that it was an “a-ha moment” for many investor relations professionals who stopped by our booth for a demonstration of our turn-key native app Platform as a Service walked away saying, “That’s cool. Oh-yeah! Mobile is a great way to connect with our investors . . .” Fast forward to today and more than 100 public companies worldwide have embraced our platform to push information to their investors; 60,000 individuals/investors from around the globe have downloaded our apps to their iPhones, iPads and Android mobile devices.

The reaction this time around at HCI was the same as at NIRI. The internal and corporate communications as well as human resource professionals who stopped by to speak with us totally understood the value that mobile employee communications can play in communicating with a workforce that in many instances is traveling around the world and not tied to a desk. Through our discussions, we learned that up until now, many organizations had a very difficult time communicating simultaneously and instantaneously with their employees. However, they all recognized that one thing has changed in just a couple of years – and that is that almost everyone now has a mobile device. They realized that an opportunity exists to use 21st Century technology – smartphones and mobile apps – to help them solve a problem in their work that seemed impossible. The question was how.

As the communications professionals left our booth at the HCI conference, we heard a reaction similar to the investor relations professionals two years earlier: “Oh-yeah! All my employees have mobile devices. This is a solution that can allow me to communicate with all of them at the same time . . . a-ha.”

Seattle is a great city and I can’t wait to visit again . . . next time exhibiting a different communications mobile app product.

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