Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Investor Targeting Functionality Available for Companies with theIRapp

Any public company, particularly small- and micro-cap companies, knows that proactive investor targeting is critical. With more than 60,000 publicly traded companies, institutional investor time is finite and so is yours. Wasting time courting investors that will likely never take a position in your company can be a futile task.

Every piece of data about an investor can help you better communicate and market your company’s value proposition. And, last week, at the NIRI National Conference, theIRapp announced updates to its platform (Version 6.5) to help companies understand who is downloading their IR app and even follow how a specific investor uses the app – whether they look at SEC filings, press releases, presentations, videos, you name it! The platform provides detailed analytics to companies about the type of content and time spent within the app, and it also provides a wealth of segmentation features for companies to overlay a variety of data (user name, user groups, investor type, content consumed, geography, etc.).  Companies can then easily obtain information that is particularly relevant to themselves and their investor following.

The IROs that we had a chance to speak with at the conference all noted that having access to this kind of granular data could be extremely beneficial to their overall investor relations communications strategy.  Not only could this help them maintain relationships with existing investors, but it could also enable them to forge new relationships with investors as they could truly understand the type of information the investor was interested in receiving in the future.

To learn more about Version 6.5 you can read the press release here.

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