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Ragan: Survey: Increase employee engagement with mobile

Survey: Increase employee engagement with mobile

American businesses lose $550 billion a year due to disengaged employees. A new survey says mobile could help reengage those workers,
and therefore recoup the lost revenue.

Many communicators lament that executives don’t understand internal communication’s value to an organization.

Executives better catch on soon, because according to theEMPLOYEEapp‘s 2014 Employee Communications Satisfaction Survey, 65 percent of employees say the way their employers communicate with them affects their job satisfaction. And job satisfaction affects sales: 70 percent of American workers are not engaged with their jobs, which causes American businesses to lose $550 billion in revenue every year, a recent Gallup study says.

Fortunately, there is a way to reengage employees and recoup some of that lost money. All organizations need to do is change the way they communicate with their workers. One of the biggest changes organizations can make is to incorporate mobile into their strategies.

The survey found that half of respondents don’t have regular access to computers. Nearly all (96 percent) of survey respondents said they have a mobile device, but only 42 percent received that device from their employers. Of the 58 percent who purchased their own mobile device, 66 percent use it for work purposes.

“Whether or not a company supports a Bring Your Own Device (BYOD) policy, employees are using their devices in their jobs,” Jeff Corbin, founder and CEO of theCOMMSapp, says. “Employers have an opportunity to take advantage of the power of these devices to improve communications and hence, engagement.”

But not all organizations’ current communication efforts translate well to mobile. More than 80 percent (82 percent) of respondents with corporate intranets said they’ve either never tried to access the intranet via a mobile device, or have a difficult time doing so.

Corbin says employees likely have a hard time accessing the intranet via mobile because organizations are trying to keep their traditional communication strategies rather than rework them for mobile.

“Trying to make legacy systems responsive to the mobile device is like trying to fit a square peg in a round hole,” Corbin explains. “Given the ability to directly connect with employees through their very personal mobile device, theEMPLOYEEapp Survey therefore suggests that employers could benefit from a mobile first communications strategy-this will go a long way towards improving job satisfactions and employee engagement.”

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