theCOMMSapp™ Expands Team in Response to Growing Demand in Mobile App and Enterprise Marketplace
Heath Shatouhy Named Senior Vice President of Sales at theCOMMSapp to Deliver Communications App Building Solutions for Companies to Directly Communicate with Core Audiences
NEW YORK, NY (January 16, 2014) — 2013 proved to be the year that mobile devices, tablets and apps became more than just gadgets; it was the year in which they became critical business tools. During this year, companies began to embrace the paradigm shift taking place in the communications industry and to consider mobile strategies to ensure that vital information is accessible to target audiences seamlessly and simultaneously.
Since its launch in June of 2012, theCOMMSapp suite of app building communications solutions has been at the forefront of providing a turn-key and cost effective native app platform to allow corporate communications professionals to communicate directly with key constituents via the mobile device. Today, the Company announced the appointment of Heath Shatouhy (age 40) as Senior Vice President of Sales. In this new role, Mr. Shatouhy will help theCOMMSapp continue to meet market demand, launch new mobile communication app products and further the Company’s growth plan.
“In 2013 numerous companies recognized the importance of mobile as the channel for communicating directly with their target audiences,” said Jeff Corbin, founder and CEO of theCOMMSapp. “While our platform initially was focused on the public company/investor relations industry (theIRapp), to continue to meet market demand, we introduced new products including theEMPLOYEEapp for internal communications and theCOMMSapp for external communications.”
Mr. Corbin continued, “Today, nearly 100 companies, including numerous Fortune 500 companies, have embraced our platform. Given what is taking place in the mobile technology industry, we are now expanding our team to provide companies with cutting-edge products that will allow them to stay ahead of the mobile communications curve. With more than 20 years of experience and an award-winning sales track record for human resources and technology companies, Heath Shatouhy understands the role technology plays in helping businesses communicate and will be an invaluable asset as we continue to grow our business.”
Prior to theCOMMSapp, Shatouhy was a Certified Business Performance Advisor at the professional employee organization, Insperity, Inc., where he managed a national book of business. While at Insperity he was awarded the 2010 Business Performance Advisor of the Year and also won Insperity’s Chairman Club Level from 2007-2012.
Mr. Shatouhy said, “The mobile industry is in its infancy with regard to corporate communications. In a very short period of time, theCOMMSapp has demonstrated a solid platform as a service (PaaS) solution that is turn-key and easy to implement. Not only was theCOMMSapp first-to-market, but it already has demonstrated success, as many companies have embraced the technology platform, both in the U.S. and internationally. As companies begin to consider how mobile will play into their communications and marketing activities, theCOMMSapp is well positioned to be the de facto standard for implementing a mobile communications strategy.”
Shatouhy attended Muhlenberg College where he graduated with a B.A. in English and became a Certified Business Performance Advisor (CBPA) at the CT Bauer College of Business at the University of Houston.
theCOMMSapp™ is a family of communications app building solutions that includes theIRapp™ (for public companies), theEMPLOYEEapp™ (a secure employee communications mobile portal), theCOMMSapp (for external communications) and theFUNDSapp™ (for mutual, hedge, private equity and asset management funds).
It allows any organization that has a defined and targeted audience to have direct access to these important individuals and to optimize its content for iPhone, iPad and Android mobile devices. In only a few weeks, any company can have their own app available on Apple’s App Store and Google Play to provide important company information that can include presentations, videos, audio podcasts, photographs, media placements (print and broadcast), fact sheets and marketing materials. Companies can also stream live events through the app.
Katherine Swift /Alison Crisci
KCSA Strategic Communications