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Vote For Jeff Corbin To Present “Workforce MobilAPPzation” at SXSW 2015

We want to educate SXSW attendees about the opportunity to use mobile technology to engage their colleagues and employees.

There is a new reality. It’s the mobile reality. Workers are no longer sitting behind a big box (PC) to get their job done. They are mobile and require mobile tools to be successful, feel engaged with their employer and thrive.

Check out theEMPLOYEapp Founder, Jeff Corbin’s proposed presentation topic titled, “Workforce MobilAPPzation” on the SXSW Panel Picker. If you like it, give it a thumbs up here http://bit.ly/JeffSXSW

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Did it change your life when you purchased your first smartphone?

I give directions (or my speaking voice does) in many millions of cars around the world every day.  If I were to give you directions about going mobile in your company I would have three little words for you.  “Find a way.”

Mobile is not just trending.  It is now and it is here to stay.

I have a confession.  Even though my speaking voice has been in iPhones and iPads since the beginning of the “Siri” application in October of 2011, I’ve only had my very own iPhone since June.  It’s clear I am late to the party and in particular to the app party, but it has changed my life.

Did it change your life when you purchased your first smartphone?

Everything. Became. Easier.

You do not have a moment to waste if your company does not have a mobile strategy.  We are way past the point of asking when or how we might customize our brand’s marketing for mobile.  It is essential.  More people are accessing web content more frequently on mobile than any other way.  It’s true a significant amount of actual shopping takes place on desktops, but for how long is a moving target.

“Where do I start?” I hear you cry

Just take one step in the direction you want to be headed.  I know that sounds extremely simple, but it is the only way any big task is accomplished.  Make decisions then Recalculate as you go.

What do you mean “Recalculate”?

When you hear the word “Recalculating” when driving, it means you have taken a wrong turn.  By the time you hear the word “Recalculating” you are already back on track, the satellites have worked their magic and you are headed to your destination.  I recommend using this principle in everyday business and life.  Make a decision, head in the direction of your destination, and if you find you have made a wrong turn, “Recalculate.”  It’s a simple way to build your momentum and keep moving forward.  It’s a tool to help us lighten up when things do not go as planned and we need to make changes.  Not making decisions for the fear of not getting it perfectly right can be paralyzing.  Make the decision knowing you can recalculate at any time along the way.

There are easy ways.  There are many great ready to go options to plug in so your presence is translated across all platforms and amplified through the creation of apps.

From my own experience, the benefits of being able to track my travel through my United Airlines app are many and obvious.  I feel more connected to my favorite airline.  I feel more organized.  I have piece of mind my boarding passes and any travel alerts and those precious frequent flyer miles are all literally at the end of my fingertips at any moment.

You are not selling your products or services.  You are actually providing an experience for your clients and customers.  My experience with United is one of feeling more closely connected to them.  But I expect you already know the many benefits of mobile.  Don’t lose sight of the fact it’s the emotional experience that will drive business to your brand, and your mobile direction is an asset you cannot afford to overlook.

Who do I know who is doing this already?

One of my favorite ways to get anything done is to find someone who has done it.  How did they go about it?  What is the simplest way to accomplish that task in a short time frame?  Efficiency, effectiveness and affordability are all key factors when we are implementing a new strategy at TheGPSGirl.com  It’s what we stand for.

The GPS Girl’s Directions for Going Mobile

1. Look for the simple starting point.

2. Ask someone you know who has already stepped into mobile and done it well.

3. Make decisions then Recalculate as you go.

For more from Karen visit www.thegpsgirl.com or if you are in the NYC area come out to her Recalculate Your Best Year Yet – April 5th, 2014 – One Day Live Event this weekend!

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The Super Bowl and Taking Your Content Mobile

This year more than 111.5 million people tuned in to see the Seattle Seahawks defeat the Denver Broncos in the most-watched program on television. However, as we all know, the Super Bowl isn’t just about football any more. Rather, viewers are as much if not more interested in the commercials and the half time show.

Over the past few years, social media engagement and conversations have played a key role for brands leading up to and throughout the Super Bowl. This year there were 24.9 million tweets shared during the game. Approximately 58% of all the national ads during the game featured a hashtag demonstrating a very simple fact: If you are going to advertise during the Super Bowl or on television in general, you had better be ready to promote your brand on the viewer’s second screen – their mobile device.

Like most of you, I found myself watching the game on a large flat screen TV while googling player stats, checking Facebook and even re-watching some of the commercials on my iPad. Brands need to start taking advantage of this new viewing behavior and come up with mobile strategies to address the millions of us who are also attached to our mobile devices. Here are a few ways to get started:

  • Involve the audience. Some of the brands advertising during the Super Bowl shared their ads prior to the Super Bowl; but there is still more they could do. For example, by having a native app, they could push the commercial directly to their audiences. This would give their loyal fans an instant, first look at the ad and stir up a strong conversation among those individuals who care about them the most (and hence are willing to download an app to their mobile device).
  • Direct the Audience to Their Device. Mobile apps can take a 30-second commercial and make it last longer by redirecting fans to a brand’s app. Instead of giving away the ending of a commercial, share a discount code or offer some sort of exclusive content – this will allow a brand to continue to engage with its target audience long after the big game is over.
  • Going Mobile All the Way. No brand has yet to push out a commercial solely through a mobile app. As the world becomes more mobile, brands will have no choice but to take on a mobile first approach to their marketing and communications. Eventually, brands will be able to create commercials exclusively to be pushed out via native apps and save the $1.5 million that they spend on a 30 second ad during the Super Bowl – now this is ROI.

 As the number of mobile devices and tablets continue to increase, the way information is consumed and shared continues to evolve. There is no question that the importance of mobile as a tool for communications is increasing. I guess we’ll just have to wait until Super Bowl XLIX to see how this shakes out.

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