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2014 Mobile Predictions from theCOMMSapp

The rising number of mobile devices continues to change the way information is consumed, shared and engaged with on a daily basis. The general public is spending more time on their devices than ever before, making mobile an essential part of any organization’s communication plan. Check out our predictions of what you should expect to see during 2014.

  • Native Apps and Mobile SEO. Google is now allowing apps to support deep linking on Android mobile devices. However, only those organizations that have a native app presence on the Google Play will be able to benefit. As a result, businesses will continue to embrace native apps during 2014 rather than just making their websites responsive to the many mobile screens out there.  A “mobile first” approach will evolve this year and it will be up to app developers to serious consider the key words, tags and links contained within the apps they create. The development of deep linking within a mobile app provides a new channel for optimization and solidifies the importance of having a native app mobile strategy.
  • Bring Your Own Device (BYOD). Many organizations are already adopting a BYOD programs.  This trend will continue during 2014 – and why shouldn’t it?  Mobile is here and pretty much everyone has some sort of mobile device.  According to a survey done by IBM, BYOD is shown to increase productivity and innovation in employees as well as to increase employee satisfaction. Employees are more comfortable using a personal device that is of their own choosing rather than one selected and provided to them by their employer.
  • Living For Mobile. Nomophobia is the fear of not being connected due to lack of batter power, signal or loss of one’s mobile device. As mobile becomes even more engrained in everything we do in life during 2014, more and more people will be diagnosed with Nomophobia.

We look forward to seeing how mobile continues to change the way we do business in 2014. Do you have any mobile trends you predict for this year?

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Find the Direction for Your Mobile Marketing Plan

Many organizations are faced with challenges when it comes to communicating with their key target audiences.  Employee engagement and communications is increasingly becoming more difficult given the global nature of business. The vast majority of the work force is not sitting behind desks with access to desktop computers. Rather, they are in trucks, in warehouses or in the field and as a result they have a difficult time communicating simultaneously and consistently with all of their employees. According to Gallup, 70% of American workers are not engaged or actively disengaged costing the U.S. an estimated $450 – $550 billion per year.

The constant changes in technology, social media and mobile can be overwhelming. Learn the importance of having a marketing strategy, how to effectively build it and the tools available to form a solid connection with your target audience by joining Jeff Corbin, founder of theCOMMSapp™ , and Karen Jacobsen, The GPS Girl® for a free webinar on January 16, 2014 at 2pm EST. You can register for the event here. We hope you will join us!

Register Now

DATE: January 16, 2014

TIME: 2:00pm EST

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SEO in 2014 – The importance of a mobile app strategy

Search engines are the primary way people find things online – from news to products and services.   As a result, having a search engine optimization strategy has become critical to any person or organization who uses their website as a marketing or sales tool.

Up until now, SEO has only been about ensuring that the content within a website is optimized.  The determination of appropriate key words and proper tagging of them within a website’s copy has been of paramount concern to web developers.  This is about to change.   Google recently announced that it is allowing apps to support deep linking on Android mobile devices.  As a result, the content contained within Android apps will become searchable and provide another opportunity for companies to enhance their ranking in the organic search.  However, only those organizations that have a native app presence on the Google Play will be able to benefit.

The development of deep linking within a mobile app provides a new channel for optimization and solidifies the importance of having a native app and mobile strategy.  And, it goes without saying that the more opportunities for SEO, the stronger a company’s overall ranking will become by synching keywords across all brand properties.

So what steps should a company now take?  A couple of key points:

First, and most important, is to implement a mobile app strategy.  Apple’s App Store and the Google Play market are no longer just about fun and games.  Rather, Apple and Google have provided the storefront for the creation of software for the mobile device/computer via “apps.”  Put another way, apps are to mobile computing as URLs or websites are to desktop computing.  Doesn’t it now make sense why Google is incorporating search into its apps?

Second, the basics of SEO should not change.  The same serious consideration should be given to key words contained within apps as well as appropriate tagging and linking.

Google’s determination to allow deep linking within apps is arguably the most prolific search engine optimization advancement to come about in years.  While it remains to be seen how Apple will adapt, the development reinforces the importance of mobile to business and the need to have a mobile strategy going into 2014.

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