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Posts Tagged 'Employee Engagement'

Twitter Chat Recap: Is Internal Comms Going Mobile?

Last week, APPrise Mobile teamed up with PRSA for a twitter party to discuss how companies can engage with their dispersed workforce. Nearly 100 communications professionals from all over the country took part in sharing their thoughts, questions and strategies around the ways their companies are communicating with their most important audience – their employees.

By the end of the chat, it was clear that those participating understood the opportunity that mobile technology presents and the ability it affords so that organizations large and small can communicate instantaneously with a workforce that is not all under one roof. Although everyone is on board with mobile, not all companies are embracing a mobile communications strategy. Email still seems to be the most common channel employers are using to communicate.  However, as it was discussed during the chat, the issue with email is that employees tend to receive hundreds on a daily basis making it likely that they’ll miss something important. This affords mobile technology, and the software that supports them, such as apps, the ability to be a game changer for communicators.

The opportunity for a company to have its own mobile app means they now have the ability to push important information directly to their employee’s devices, and have notifications appear on the home screens of those devices. Push notifications represent the ability to cut through the clutter of the emails received and target our employees in a direct and personal manner.

Below are some highlights from the chat.  If you want to see more, search #PRSAchat on twitter.  Make sure to stay up to date with us on Twitter for future social events!



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You’re invited! Twitter Chat with PRSA on Employee Engagement

Keeping employees engaged is one of the biggest challenges internal communicators face today. Combine this with the fact that employees are becoming increasingly dispersed and not beholden to a desk and it becomes very difficult for organizations to stay connected to their workforce.

We’ve joined forces with PRSA to co-host a twitter chat next Wednesday, October 29th at 3PM ET to discuss ways to effectively communicate with a disappeared workforce. Over the course of the hour we will talk about various ways to boost employee engagement and share tips on creating an effective communications strategy. Join the conversation by using the hashtag #PRSAchat and you will be entered for a chance to win an iPad at the end of the chat. We look forward to talking with you next week!


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5 Ways to Increase Employee Engagement Among Millennials

The term “Millennials” isn’t just the latest buzzword. It represents the latest workforce generation. A Deloitte study found that by 2025, 75 percent of the global workforce will be made up of millennials. Engaging these individuals – born between 1981 and 2000 – has never been more important. Here are a few thoughts on how employers can increase engagement among this growing demographic:

  1. Deliver and Encourage Opportunities Outside the Company but within the Industry
    The majority (72%) of millennials surveyed by Culture Amp, a people & culture software company, said their company should enable them to contribute to their field. This means providing opportunities to make a difference beyond the company’s bottom line that can impact the overall industry. For example, Google sponsors hackathons that encourage engineers to flex their coding muscles beyond their daily routine, while other companies encourage general association memberships and participation.
  2. Digital Natives Want Mobile and Digital Options
    Millennials grew up with digital technology. They’ve had smartphones, social networks and wireless internet for as long as they can remember. Companies need to communicate with their employees through the technologies they are used to – this means mobile!  Mobile apps are uniquely positioned to provide a solution for employers to push important information to their employees by engaging them through the technology they use most and knowing that it is always at arm’s length.
  3. Provide More Flexibility
    A study by PwC found that two thirds of millennials would like to have the flexibility to work from home (64%) and the ability to shift work hours (66%). By providing the ability for these individuals to get their work done outside of the typical office setting or a 9-5 schedule may help boost employee affinity and therefore engagement. However, how do you communicate with so many dispersed workers?  Don’t fret – everyone has a mobile device.
  4. Streamline the Information Experience
    Gone are the days where a worker does only one job all day long. Millennials are expected to multi-task and employers need to organize information so that they can do so as easily as possible. To the extent they are on the road, make sure they have the ability to easily access the information they need on their iPhone, iPad or Android mobile device without having to ask for help.
  5. Create a Culture of Transparency from Leadership Down
    For Millennials, it’s not just about finding a company that provides them with a paycheck.  Rather, it’s increasingly becoming about believing in the company they work for, its mission and its leaders. It’s therefore important for companies to make their leaders more accessible and to come up with creative ways to showcase who these people are, what their company’s mission is and its plan for the future.

While traditional and structured business ways have great value and Millennials can certainly learn a lot from their grey haired supervisors, it’s important for companies to take heed of the up and coming generation of professionals. In doing so, it is important that not only the right polices be in place, but that the proper tools, communications and opportunities exist so as to create stronger workforce connections and employee engagement.

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