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Posts Tagged 'Internal Communications'

5 Things to Consider When Creating Employee Engagement Programs

Through our discussions with current and potential clients about theEMPLOYEEapp, we have an opportunity to hear from hundreds of corporate communications professionals about the challenges they face in their work. As you might suspect, the topic of employee engagement often comes up in these conversations.

By now, we’ve all seen the alarming Gallup survey stats which state that more than 60 percent of Americans are not engaged at work, costing employers billions of dollars. A recent CIO.com article gives some great insight and tips on how to develop programs to increase engagement.

Here are some of the tips that we found most interesting:

  1. “If you can’t measure it, you can’t manage it” – Before developing a plan, determine your benchmarks for success.
  2. Be real and set goals – You can’t increase engagement if you can’t admit that you have room for improvement. When you set your goals, make sure they aren’t afraid to get to the bottom of some tough questions.
  3. Solicit feedback often and pivot – Ask your employees how you are doing, how a program is going and take their feedback seriously. Make a change based on their responses.
  4. Empower your employees – Give your employees skin in the game. Let them know that they are part of the plan and that their opinions count.
  5. Think outside of the box – Companies should implement some innovative programs to increase engagement, including the use of mobile technology and games.

For more information on how mobile technology can support internal communications, check out the recent feature from CIO Review on theEMPLOYEEapp.

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Innovation in Communications

Marketing and communications professionals face many challenges in their work, including communicating to fragmented audiences, breaking through the clutter in an ‘always on’ society and quantifying the impact of communications programs. The good news is that innovation and 21st Century technologies offer new ways to address these challenges. The problem that exists, however, is that many are reluctant to change the way they work, acknowledge what is actually going on around them technologically and embrace that which will exist in the future.

Next Wednesday, July 16 at 1:30pm EST, CommPro.biz has organized an exciting event-Innovation in Communications: Thinking outside the box to ensure you aren’t standing still as the Industry moves ahead that will include, Jeff Corbin, theCOMMSapp Founder,  Brian Cohen, Co-Founder of Launch.it and Christopher Penn, VP of Marketing Technology for SHIFT Communications. During the webinar, the following will be discussed:

  • Current trends in communications innovation including social media and mobile technology and what to expect in the years to come.
  • How to encourage and affect change within your communications organization.
  • Practical ways technology can be used to address the challenges communications professionals face.

We encourage you to participate in this event. Registration for the event is now open. Please register here. We hope you’ll join us!

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Startups Aim to Replace Corporate Email: Will Companies Really Ditch Email Altogether?

Since the official launch of theEMPLOYEEapp in March, we have had numerous discussions with companies, large and small, regarding the challenges they face when communicating with their workforce.  A topic that repeatedly has come up is the fact that employees are overloaded with emails.  In that vein, a recent Wall Street Journal story caught our eye on a new wave of startups looking to replace email. Companies like Slack and Asana are aiming to become the alternative to email and are attempting to offer a way for employees to collaborate outside of the inbox walls.

Given the proliferation of mobile  technology and the ability to “push” information directly into the pockets of those who have opted in to receive it, it is not surprising that entrepreneurial companies are looking to take advantage of the “mobile wave” and to create a 21st Century replacement for email.

We don’t think that email will disappear any time soon. However, with new solutions that already exist or are becoming available, reliance upon email will certainly diminish. Through our discussions with our customers, companies that have incorporated theEMPLOYEEapp into their internal communications efforts have been able to limit the quantity of emails they send about business processes, company updates, news sharing, etc.

Computing is undoubtedly moving away from the personal computer to the mobile computer. To the extent email was developed for the operating systems of the PC, something new that takes better advantage of the operating systems of mobile devices will probably prevail.

Exciting change is upon us – are you ready for it?  Are you ready to ditch email altogether?  Let us know what you think!

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