Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

Blog

Posts Tagged 'Internal Communications'

Infographic: theEMPLOYEEapp 2014 Employee Communications Satisfaction Survey

The manner in which employers communicate with their employees has a direct impact on employee engagement and job satisfaction according to theEMPLOYEEapp’s 2014 Employee Communications Satisfaction Survey.

The survey looked at the importance of communications to employee engagement and job satisfaction as well as current and preferred methods of employee communications. Given the recent proliferation of mobile technology, the survey also sought to determine the extent to which employees use mobile devices for work and how legacy communications methodologies are currently being utilized by an increasingly mobile workplace. The below infographic, created by Visual.ly, shares the key results of the survey, showing that the way employees do their work is changing and that they seek greater engagement from their employer via their mobile device.

Posted in: Blog

Leave a Comment (0) →

Are Communications Execs Using Mobile to Communicate?

Mobile is part of the daily communications capabilities of the vast majority of the public for personal use, and on a fast growth trajectory for marketers. We communicators are engaged with something mobile every day, just by the fact that we carry a mobile device and call, email or text. So, what about mobile use for communications within companies?

I reached out to several colleagues who are heads of corporate communications functions with prominent brands — both B2B and B2C companies – to ask if and how they are using mobile devices within their communications strategies.

Our friends at ADT have already incorporated mobile fully into their communications. “In a company with a mobile workforce, corporate communications have to be mobile so your employees can stay informed anywhere, anytime and from any device,” says Cheryl Stopnick, ADT’s Director of Dealer Communications. Much of their workforce is on the road daily meeting with customers to install or service security and automation systems that are not tied to a desktop in an office. Stopnick informs us that ADT issues an iPad to every sales rep, and a Lenovo device (tablet or laptop) to their technicians. These devices help keep staff abreast of company news and announcements, which are formatted for optimal reading on mobile devices.

At DHL Global Forwarding (DHL GF), Jennifer Pakradooni, Director of Communications, Americas, informs us that the variety of platforms and SMS functions used by their more than 10,000 employees across 17 countries has been an obstacle to utilizing mobile for corporate communications. DHL GF does use mobile to support services for its customers, such as apps that enable online shipment booking. These apps can accommodate different cell providers and platforms, and are low cost.

A major media company sees mobile as central to their communications strategy. The importance of technology to enable customers (subscribers and readers) to access their products has led to the creation of numerous mobile apps. Mobile allows the delivery of information to customers when and where they need it. From an internal comms perspective, mobile enables the distribution and viewing of timely information in the pockets of employees, many who work remotely, travel or are away from their desks during the day. Executive communications and newsletters are quickly becoming popular materials to publish via mobile. Of course, mobile optimization – layout, type treatment and links — is key so that the content is easy to read across devices around the U.S. and around the world.

Most companies have just begun incorporating a mobile mindset into their practices. There is no time like the present to consider the ways that mobile can enhance your strategy and organization connectedness. Each of us can contribute to creating opportunities to expand and accelerate information sharing, education, training and engagement.

Ivy Cohen, President and CEO, Ivy Cohen Corporate Communications, Inc. advises companies on how to build their reputations, capture opportunities and confront challenges.  She’s an accomplished executive, small business owner and civic leader.

Posted in: Blog

Leave a Comment (0) →

Why You Need A Mobile Strategy (Stat) For Communicating With Field Employees

I realized today that I need to develop a well thought out mobile strategy for my employer to effectively communicate with employees, including field peeps. At today’s PRSA Connect14 conference in Chicago, I listened to Jeff Corbin speak on this topic (which I had been somewhat pondering but now it’s a priority!). His company, theCOMMSapp, has developed an app that companies can deploy and use fairly easily. It’s downloadable from both iTunes and GooglePlay and can be branded with your company’s look and feel. Depending on your communications objective, you can decide what type of content you want to make available.

The growth of iPhones and Androids over the past two years has made this solution the answer to a challenge many corporate communicators face. As a communicator, you are constantly trying to get messages out and get real and actionable feedback from workers who don’t slave behind a computer monitor. In some companies this segment can be 50% of your workforce.

I’m really excited to explore what can be done with mobile apps and employee communication. Addressing the digital divide doesn’t have to be so hard after all. Thanks Jeff for your innovation and brilliance!

For more from Tracy, please visit her website: http://tracyimm.com/

Posted in: Blog

Leave a Comment (0) →
Page 3 of 4 1234