Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Posts Tagged 'Investor Relations'

5 Ways Native Apps Can Enhance Your Upcoming Analyst Day

Analyst Days are critical opportunities for public companies to connect with their analysts and institutional investors. Mobile technology, particularly native apps, presents new opportunities for companies to share information and engage with attendees before, during and after the event. We invite you to download “5 Ways Native Apps Can Enhance Your Upcoming Analyst Day” to gain exclusive insight on how mobile technology can enhance your upcoming Analyst Day.

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New Name, New Functionality. Meet APPrise Mobile.

The Mobile Revolution continues to change how we work, live and interact. To better capture the power of mobile and our position in the marketplace, today we announced that we have changed our company name to APPrise Mobile. While our product names will remain the same (theIRapp, theEMPLOYEEapp, theCONFERENCEapp, theCOMMSapp, etc.), our new corporate name better positions us to grow and showcase the role that we are playing in helping the public relations, investor relations and communications industry use mobile technology to transform the way they keep their audiences “apprised.”

That’s not all! Today we also launched version 7.0, a major technology update to our platform. Version 7.0 consists of a redesign of the app with a more modern look and enhanced user experience.  We also have included the ability to take notes on documents and the ability to push broadcast alerts directly to the coveted home screen of an individual’s device.  At APPrise Mobile we do not develop in a vacuum.  Our product development pipeline extends well through 2015 and is based on the feedback and needs of our customers and prospective customers.  We welcome your thoughts!

To learn more about our new name and Version 7.0 we hope you will listen to our Vlog.

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Investor Targeting Functionality Available for Companies with theIRapp

Any public company, particularly small- and micro-cap companies, knows that proactive investor targeting is critical. With more than 60,000 publicly traded companies, institutional investor time is finite and so is yours. Wasting time courting investors that will likely never take a position in your company can be a futile task.

Every piece of data about an investor can help you better communicate and market your company’s value proposition. And, last week, at the NIRI National Conference, theIRapp announced updates to its platform (Version 6.5) to help companies understand who is downloading their IR app and even follow how a specific investor uses the app – whether they look at SEC filings, press releases, presentations, videos, you name it! The platform provides detailed analytics to companies about the type of content and time spent within the app, and it also provides a wealth of segmentation features for companies to overlay a variety of data (user name, user groups, investor type, content consumed, geography, etc.).  Companies can then easily obtain information that is particularly relevant to themselves and their investor following.

The IROs that we had a chance to speak with at the conference all noted that having access to this kind of granular data could be extremely beneficial to their overall investor relations communications strategy.  Not only could this help them maintain relationships with existing investors, but it could also enable them to forge new relationships with investors as they could truly understand the type of information the investor was interested in receiving in the future.

To learn more about Version 6.5 you can read the press release here.

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