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Posts Tagged 'Investor Relations App'

Investor Targeting Functionality Available for Companies with theIRapp

Any public company, particularly small- and micro-cap companies, knows that proactive investor targeting is critical. With more than 60,000 publicly traded companies, institutional investor time is finite and so is yours. Wasting time courting investors that will likely never take a position in your company can be a futile task.

Every piece of data about an investor can help you better communicate and market your company’s value proposition. And, last week, at the NIRI National Conference, theIRapp announced updates to its platform (Version 6.5) to help companies understand who is downloading their IR app and even follow how a specific investor uses the app – whether they look at SEC filings, press releases, presentations, videos, you name it! The platform provides detailed analytics to companies about the type of content and time spent within the app, and it also provides a wealth of segmentation features for companies to overlay a variety of data (user name, user groups, investor type, content consumed, geography, etc.).  Companies can then easily obtain information that is particularly relevant to themselves and their investor following.

The IROs that we had a chance to speak with at the conference all noted that having access to this kind of granular data could be extremely beneficial to their overall investor relations communications strategy.  Not only could this help them maintain relationships with existing investors, but it could also enable them to forge new relationships with investors as they could truly understand the type of information the investor was interested in receiving in the future.

To learn more about Version 6.5 you can read the press release here.

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Mobile Usage by the Institutional Investor – 2014 Mobile Survey

Interesting conversations took place at this year’s NIRI annual conference in Las Vegas on the
subject of mobile, apps and the importance of this technology to our industry and IR
communications. Many great companies, both large and small, have already embraced the
importance of having a mobile IR strategy while others are still questioning its need.

As an IR consultant for more than 15 years and as the founder of theIRapp®, I have worked
diligently over the past couple of years in trying to educate the communications industry about
the importance of mobile as a platform to assist us in our work as well as the opportunity it
presents. Who would have imagined that in just two years since our launch at the NIRI
conference in Seattle, that almost everyone would have an iPhone, iPad, Android or more than
one?

In a recent blog that was published on Wired.com, I follow in the footsteps of Oracle CEO Larry
Ellison in believing that in the near future, the PC will become obsolete (see the recent
interview of Larry Ellison on CNN). Rather, mobile technology and cloud computing will prevail.
Think about it this way: Microsoft, which for the past decades was the champion of the PC is
now investing heavily in both the cloud (Office 365) and mobile (the Surface tablet); Amazon
has a huge business in the cloud (Amazon Web Services); Apple and Google are all about mobile
and apps; and Oracle, as stated above, has never believed in the future of the PC. Five of the
largest technology companies in the world have all but concluded that the future rests with
mobile.

To put this conversation in the context of how it applies to the IR industry (and in an effort to
better understand how the investment community is conforming to the rapid expansion of
mobile phones and tablets), theIRapp conducted its second annual institutional investor survey.
The findings reveal that the investment community is no different than any other industry. Investors are quickly recognizing the value that mobile plays in their work and are taking full
advantage of the on-the-go benefits it offers.

The infographic below highlights the findings of the 2014 survey. For more information on the
survey or to share your thoughts on the future of mobile, feel free to contact me at
jcorbin@theIRapp.com or follow me on Twitter @jcorbinIR.

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The Mobile Minute with Abby Spriggs

In this edition of The Mobile Minute, Jeff Corbin, Founder of theCOMMSapp, speaks with Abby Spriggs, Senior Analyst of Investor Relations at TSYS (NYSE: TSS) to discuss her decision-making process in regards to selecting theIRapp and how analysts and investors are currently utilizing the platform. TSYS provides electronic payment services to financial institutions and companies around the globe, and has been a valued subscriber to theIRapp since August 2012. Check out the interview below to hear about Abby’s mobile IR experience.

 

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