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How simple is it to have a native IR app? Thanks to a new partnership between Nasdaq Corporate Solutions and theIRapp, real simple!

The financial services industry is just beginning to grasp the importance of mobile – well kind of. Many organizations including banks, insurance companies and investment firms have created consumer apps for Apple and Android mobile devices enabling mobile banking as well as account information retrieval.

However, the use of native mobile apps on the professional/B2B side, is just starting to take off. Public companies, in particular, are beginning to market their stories and investment proposition to investors via mobile. Since the launch of theIRapp by APPrise Mobile, nearly 100,000 investors from around the world have downloaded the apps of more than 100 publicly traded companies, including companies like Colgate-Palmolive and Duke Energy (United States), Royal DSM (the Netherlands), TIM and CEMIG (Brazil), Teva Pharmaceuticals (Israel) and Dexus (Australia).

And this number will only continue to grow considering theIRapp’s recent partnership with Nasdaq Corporate Solutions. As part of a new offering, companies utilizing Nasdaq’s IR website hosting service will be able to have key content contained on their IR websites streamed seamlessly and instantaneously into their own branded, native IR app that can be found in Apple’s App Store for iPhones and iPads and the Google Play for Android mobile devices. In addition, these companies’ IR apps are available in theIRappFOLIO so that investors can download a single app that aggregates the apps of multiple companies they follow.

As investors become more dependent on their mobile devices for their work, tools like theIRapp and theIRappFOLIO will become ever more important especially considering functionality that native apps offer like push notifications, offline viewing of content, streaming of live and archived events like quarterly conference calls as well as the ability to take notes on documents contained within the app.

Whether it’s for use during non-deal or public offering roadshows, investor/analyst days and conferences or just for company marketing purposes, IR apps provide a proactive way for companies to keep their investors apprised of new information. Indeed, CNBC’s Jim Cramer correctly summed it up during an interview with APPrise Mobile founder and CEO, Jeff Corbin on Mad Money when he said, theIRapp “makes doing [investor’s] homework easier than ever right from [their] mobile device.”

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Mobile Investor Apps

While we have been preaching that investors are mobile and want to utilize mobile apps in their work, new data suggests that investors don’t just want to stay-up-to-date with companies via mobile, they want to transact or invest via mobile apps as well.

According to a recent survey by Corporate Insight, “43% of investors surveyed said they used a mobile device to access their brokerage account at least once in the last year, up from 28% who did so in 2011. However, only 37% of the investors said they were ‘very satisfied’ with their brokerage’s mobile services.”  Additionally, a survey of 300 institutional investors conducted by theIRapp found that 63% of those surveyed look at investor-related content on their mobile devices throughout the day.  When considered together, it becomes clear that mobile devices are increasingly becoming a go-to solution for investors to research and invest in public companies.  The user experience and accessibility of the content provided, either for trading or research purposes, must be top notch or the companies themselves may be missing out on crucial investment dollars.

For a brief review of the new mobile apps being tested and used by some of today’s major investment and advisory firms, read the WSJ blog found here.

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