Corporate Communications app for iPhone, iPad and Android – theCOMMSapp


Posts Tagged 'IR Apps'

Mobile: Once a Nice to Have; Now a Need to Have

With each new year comes new ideas and technologies. As communicators, we need to sift through and determine whether or not the newest tools, tactics or strategies will help us in our work and to break through the clutter to reach our targeted audiences.

Given what we have seen during 2013, no one can question the importance of the mobile as a tool for communications. While it may have been considered a “nice to have” as a communications strategy, it has since moved into the proven, “must have” column. As a result, in 2014, communicators will have no choice but to consider how to incorporate mobile into their communications plans. This should not be an imposition since mobile presents a direct and unfettered way to establish direct contact with those who we are vying to stay in touch with. And here are just a few reasons why this is so:

  • Apps are the new website: Just like a company is not considered real if it doesn’t maintain a corporate website, so too will this be the case with apps as they pertain to mobile computing. The Yankee Group reports that by 2015, there will be 1.93 billion app users with the number growing to 2.45 billion by 2017.
  • The power of push: There are different ways to ‘go mobile’ and there has been a lot of confusion about native apps as compared to HTML5 optimized websites. Unlike browser driven mobile optimized websites, native apps allow for the “push” of content to users, the ability to download content to view offline, not to mention the fact that apps can be found and easily downloaded through the App Store and Google Play (optimized HTML5 websites aren’t apps and don’t exist in the app stores).

Going mobile opens up a treasure trove of possibilities for companies and provides them with the power to get information into the hands of their target audiences immediately and simultaneously. To the extent this direct contact has been a challenge facing communicators for decades; it need no longer be in 2014.


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SxSW 2014: A mobile app to revolutionize an industry?

I have had many thought leadership opportunities throughout my 15 years as an investor relations consultant to hundreds of NASDAQ and NYSE listed publicly traded companies. I have shared my expertise on television, on top networks from CNBC to Bloomberg to FOX. I even authored a book on the subject, Investor Relations: The Art of Communicating Value.

I have also had great opportunities in my other role as Chief Executive Officer of KCSA Strategic Communications.  With all that I have done, my journey has never taken me to SxSW, the utmost thought leadership conference for all things start-up technology related…until now.

As you may know if you have been following my blog, over the past few years I have been inspired by the mobile communications revolution and how it applies to my industry – the communications industry. The power of apps is unquestionable given Apple and Google’s commitment to their respective app stores as well as the incredible proliferation of mobile devices in such a short period of time.  However, for many, apps are simply fun and games.  Very few apps have been created to address an industry at large.  Rather, they serve specific needs which, albeit useful, do not necessarily represent game changing ideas.  This need not be the case — native apps present a significant opportunity to establish an ecosystem through which people can communicate and conduct business.

At SxSW, as founder of theIRapp and theCOMMSapp, I will provide insights on how mobile technology is affecting, and at the same time revolutionizing, an industry at large — the communications industry.

If given the opportunity to present at SxSW, my lecture will:

  • Examine the paradigm shift underway as well as the opportunities and hazards that exist for businesses in the mobile revolution.
  • Outline the current landscape of apps:  business-to-business; retail sales; games; sports; travel, etc. and explain the difference between native apps and HTML5.
  • Explain, based on my own experiences, why business-to-business application development has required more time to become commonplace while mobile usage overall continues to skyrocket.
  • Share what has been my most successful strategy in approaching a conservative industry such as investor relations and working with them to understand the importance of having a mobile offering.
  • Identify the key differences between developing an app for public companies to communicate with their investors and an app for private companies to communicate with their consumers.
  • Discuss what the future holds for native apps for not only Fortune 500 companies, but also the Mom and Pop simply looking to make a living.

If you would like to hear more about how apps are taking over the communications industry, please vote for me to speak at SxSW! Thanks!

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