Corporate Communications app for iPhone, iPad and Android – theCOMMSapp


Posts Tagged 'IR Apps'

A First for Live Streaming of Events Via Mobile IR

With today’s constant news and information cycle, people expect to be informed 24/7 no matter where they are. And companies around the world are no longer beholden to their desktops or televisions to reach their investors and other important audiences with news and events. The mobile device allows for one-on-one engagement in real-time, complete with live video and photos.

Experiencing an event in person may never be replaced, but as an alternative, live video audio may be the next best thing. When it comes to mobile, this is one of the hottest growing technologies. Time spent with video-enabled apps has grown 166% since 2011 – a growth rate twice the 71% increase in time spent watching YouTube on the desktop.

Forward-looking companies know that when it comes to the ongoing evolution of mobile devices, a rapidly growing number of people are relying on them as their primary source of information. And live streaming audio and video via mobile is a very important step toward capturing and retaining the attention of an audience. For this reason, we launched theIRapp™ version 5.0 with a focus on making sure we introduced the first mobile solution for providing live, streaming media across Investor Relations apps.

In Investor Relations, the earnings call is a critical time for relaying important information. We’ve already seen the incredible engagement that’s possible for companies who stream live conference calls over the web via desktop computing. But today, not many of us need to be tethered to our desks to have real-time access to information. In response to requests from our subscribers and the professional investment community, theIRapp recognized the importance of providing this channel for companies to engage audiences with the live streaming of audio and video content including conference calls, webinars, live events and presentations. The possibilities with live-streaming of content are endless depending on a company’s creativity.

The ability to stream live content demonstrates the real power of the native app as a communications platform, and something not available through a mobile optimized website.  Given the fact that the mobile device possesses audio, video and telecommunications, IR professionals can build an ecosystem through which to bring their companies and investors together in real time.

Apps published through theIRapp are free to download on Apple’s App Store and the Google Play Market. Check out some of the great examples of how companies are using all of the technology available at their audience’s fingertips.  Search in the App Store “theIRapp” or in the Google Play Market “TheIRapp,+LLC”.


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Australia’s App Boom

Mobile devices are blowing up down under. And the phenomena surrounding Australia’s mobile phone use is driving a massive use of apps.  “We’re seeing a tremendous disruption by mobile,” said Prashant Fuloria, chief product officer of Flurry, a company that measure app statistics. In Fuloria’s report the state of the apposphere the company notes that apps are being used more than three billion times every day – and 1.3 trillion different in-app events occur each month.

We know that apps are a disruption around the world — but you may be surprised where the spikes are.  Australians have made mobile devices part of their daily lives faster than consumers in many other developed countries. According to a new report from BI Intelligence, Australia is the top major smartphone market in the world. With 22 million people, Australia has a smaller population than other major mobile markets such as the United States, South Korea, and the United Kingdom; but it has a higher rate of smart device ownership. The BI Intelligence report shows that the mobile subscriber base in Australia has exploded to an estimated 84% in 2013 from just 19% penetration in 2007.

This is part of the reason theIRapp launched a partnership with Interactive Investor, Asia Pacific’s specialist online investor communications company.  Through the partnership, theIRapp will serve as the technology platform for Interactive Investor’s the i-Interact™App making theIRapp’s native IR app building solution available to publicly listed companies in Australia and New Zealand.

As Susan Werkner, CEO of Interactive Investor, said: “according to recent research by Morgan Stanley, the use of mobile devices will surpass PC usage by 2014. In addition, there is strong evidence that investors have an appetite for investor-specific apps.  This can be seen by the fact that the Australian Stock Exchanges iPhone App has been downloaded 450,000 times.”

theIRapp’s partnership with Interactive Investor demonstrates the growing global need for investor specific apps.  Public companies, irrespective of where they are in the world, now have the ability to connect with investors, no matter where they are in the world.

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Brazil’s Mobile Movement

Brazil’s emerging middle class is driving rapid adoption of smartphones, making mobile technology critical to a public company’s ability to connect and communicate directly with its investors.  Many Brazilian companies are at the forefront of using technology in their investor relations efforts, and a mobile strategy based on native IR apps is imperative.

Across the globe, interest in mobile strategies is rapidly expanding – from Australia, Europe, Israel, Canada and, of course, the United States.  But it’s particularly fascinating in Brazil, where forward looking companies like TIM Participações are leading the way in app strategies and where theIRapp now has a partnership with Ricca RI Assessoria e Consultoria, Brazil’s stakeholder relations agency that is helping companies lead through innovation.

BRIC nations (Brazil, Russia, India and China) are in the top 10 growth countries for mobile devices. Consider that mobile analytics firm Flurry measured a 47% increase in smartphones and tablets in the United States between April of 2012 and April of 2013. That actually puts the U.S. in the bottom 5% of countries for connected device growth in the past year.  Worldwide, however, growth of devices is exploding: the mobile markets of all of the large BRIC countries grew by between 100 and 199%.

Mobile IR apps are the new and growing phenomena in the IR industry and as mobile device penetration drives public companies to do more than communicate with investors through their IR websites, I expect emerging economies like Brazil will continue to lead the way.  Fabiane Goldstein, founder of Ricca, said she believes 100 percent of the investment community is already using mobile devices as their primary tool for keeping up with company news.

“Mobile technology is critical to a company’s ability to connect and communicate directly with its investors,” Goldstein said.  “Leading U.S. companies such as Colgate-Palmolive, Marathon Oil and Campbell’s Soup have already embraced mobile strategies, and we’re excited to see how these large companies are inspiring companies across Latin America.”

There’s no doubt apps have changed the world, the way we access information, and the global economy.  Yankee Group’s Network Research Group report “Mobile Leadership Strategies – Leading in the Mobile Economy” forecasts the size of the new mobile economy to reach U.S. $3.1 trillion by 2017.

As the world becomes ever more mobile, and the investment community embraces apps, mobility is changing the rules of the game and reinvigorating the global IR industry.

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