Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Posts Tagged 'Mobile Apps'

iOS 8 – The Biggest Release Ever

Earlier this month, Apple unveiled iOS 8 at its annual Worldwide Developer Conference which is set to launch in the fall.  As Apple puts it, the new mobile operating platform is huge for developers, delivering more than 4,000 APIs, advanced graphic technology, expanded security and productivity features and a new programming language (Swift). iOS 8 is the biggest release since the introduction of the app store providing developers with new tools and opportunities to take advantage of iCloud, Touch ID, and more.

So how does this affect the consumer and end user?  It means that we have lots of new exciting apps – for work and play – that will contain never-seen-before capabilities.  These apps will now be able to take better advantage of the native functionality that Apple is incorporating into its operating system.  By utilizing features such as multitasking capabilities for the iPad, a smart keyboard to suggest contextually appropriate words and the ability to add voice to a message or send a video of what you’re seeing in real time, native apps that fully incorporate these technological advances will rise to the top of the App Store charts.

Check out the video below to see what else Apple has in store for this new upgrade.

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Investor Targeting Functionality Available for Companies with theIRapp

Any public company, particularly small- and micro-cap companies, knows that proactive investor targeting is critical. With more than 60,000 publicly traded companies, institutional investor time is finite and so is yours. Wasting time courting investors that will likely never take a position in your company can be a futile task.

Every piece of data about an investor can help you better communicate and market your company’s value proposition. And, last week, at the NIRI National Conference, theIRapp announced updates to its platform (Version 6.5) to help companies understand who is downloading their IR app and even follow how a specific investor uses the app – whether they look at SEC filings, press releases, presentations, videos, you name it! The platform provides detailed analytics to companies about the type of content and time spent within the app, and it also provides a wealth of segmentation features for companies to overlay a variety of data (user name, user groups, investor type, content consumed, geography, etc.).  Companies can then easily obtain information that is particularly relevant to themselves and their investor following.

The IROs that we had a chance to speak with at the conference all noted that having access to this kind of granular data could be extremely beneficial to their overall investor relations communications strategy.  Not only could this help them maintain relationships with existing investors, but it could also enable them to forge new relationships with investors as they could truly understand the type of information the investor was interested in receiving in the future.

To learn more about Version 6.5 you can read the press release here.

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Engaging Investors with theIRapp – What Our Subscribers Have to Say

“How are investors using theIRapp?”

“How much time do I have to spend uploading content onto theIRapp?”

“Do you have a team to support my efforts if I have any trouble with theIRapp?”

These are just a few of the questions that we receive on a regular basis from prospective subscribers. To address these questions, we went ahead and polled our current subscribers to learn more about how they are using theIRapp, what content they find investors engage with most, their thoughts on the app’s content management system and more. Check out the infographic below to see what our subscribers have to say about theIRapp.

To learn more about how you can implement a mobile IR strategy for your organization, contact us to schedule a demo.

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