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Are Communications Execs Using Mobile to Communicate?

Mobile is part of the daily communications capabilities of the vast majority of the public for personal use, and on a fast growth trajectory for marketers. We communicators are engaged with something mobile every day, just by the fact that we carry a mobile device and call, email or text. So, what about mobile use for communications within companies?

I reached out to several colleagues who are heads of corporate communications functions with prominent brands — both B2B and B2C companies – to ask if and how they are using mobile devices within their communications strategies.

Our friends at ADT have already incorporated mobile fully into their communications. “In a company with a mobile workforce, corporate communications have to be mobile so your employees can stay informed anywhere, anytime and from any device,” says Cheryl Stopnick, ADT’s Director of Dealer Communications. Much of their workforce is on the road daily meeting with customers to install or service security and automation systems that are not tied to a desktop in an office. Stopnick informs us that ADT issues an iPad to every sales rep, and a Lenovo device (tablet or laptop) to their technicians. These devices help keep staff abreast of company news and announcements, which are formatted for optimal reading on mobile devices.

At DHL Global Forwarding (DHL GF), Jennifer Pakradooni, Director of Communications, Americas, informs us that the variety of platforms and SMS functions used by their more than 10,000 employees across 17 countries has been an obstacle to utilizing mobile for corporate communications. DHL GF does use mobile to support services for its customers, such as apps that enable online shipment booking. These apps can accommodate different cell providers and platforms, and are low cost.

A major media company sees mobile as central to their communications strategy. The importance of technology to enable customers (subscribers and readers) to access their products has led to the creation of numerous mobile apps. Mobile allows the delivery of information to customers when and where they need it. From an internal comms perspective, mobile enables the distribution and viewing of timely information in the pockets of employees, many who work remotely, travel or are away from their desks during the day. Executive communications and newsletters are quickly becoming popular materials to publish via mobile. Of course, mobile optimization – layout, type treatment and links — is key so that the content is easy to read across devices around the U.S. and around the world.

Most companies have just begun incorporating a mobile mindset into their practices. There is no time like the present to consider the ways that mobile can enhance your strategy and organization connectedness. Each of us can contribute to creating opportunities to expand and accelerate information sharing, education, training and engagement.

Ivy Cohen, President and CEO, Ivy Cohen Corporate Communications, Inc. advises companies on how to build their reputations, capture opportunities and confront challenges.  She’s an accomplished executive, small business owner and civic leader.

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Apple’s Deal with China Mobile Will Be a Game Changer

On Sunday, China Mobile announced a deal with Apple to offer the iPhone to its millions of customers. The Chinese mobile carrier is the world’s largest wireless network operator in the world. The deal marks the first time 759 million people will have access to the iPhone. To put things into perspective, Verizon and AT&T combined have 230 million subscribers. The increase in Apple product sales could be tremendous; the deal could generate $3 billion in revenue for Apple in 2014 alone.

The China Mobile deal is not just a pivotal moment for Apple; it is also a major opportunity for iOS app developers and companies who have apps available in the Apple App store. If tens or even hundreds of millions of new iPhones are sold, the majority of these buyers will utilize the App Store to download and engage with mobile apps.

App downloads will likely see a dramatic increase and the deal will position Apple to dominate the app market. Companies that offer iOS apps (particularly for enterprise and business-to-business apps available on Apple’s Volume Purchase Program store) will have an opportunity to reach a new audience in one of the most important international business markets.

The opportunity Apple has to sell its product to the largest carrier in one of the highest growth markets in the world will bring an endless amount of possibilities. This deal will dramatically expand the current mobile industry and app marketplace.

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