Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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The Challenge Facing Internal Communications and the Mobile Employee App Solution

Since we launched theCOMMSapp at the PRSA International Conference in October, I have had the opportunity to speak with and demonstrate our platform to dozens of internal communications professionals in small, medium and enterprise sized organizations.  What has struck me as very interesting is the fact that they all seem to have the same challenge – ensuring that they are able to get important content and information into the hands of all employees within their organizations at the same time.

For many companies, their employees are not necessarily sitting at a desk tied to a desktop computer.  Rather, they are on the road, in warehouses or working in the field.  Many companies we spoke with have corporate intranets; but as we learned, unless they are accessible from a hard-lined computer, they are not easy to access.  And, the troubles compound when attempting to access the intranet via a browser on a mobile device.

In a recent article, Mobile Enterprise got it right in acknowledging this challenge and praising theCOMMSapp for developing a turn-key and cost effective native app solution to communicate with employees.  Think about the following – how nice would it be to be able broadcast an alert to an entire workforce in a matter of seconds to address important company or industry news (no matter where an employee is located in the world); or for a sales force to have all of their presentations and materials in their pocket on their iPhone or Android device rather than having to lug a file cabinet cross-country.

My professional background is in communications.  I am relatively new to the technology world.  However, one of the things that I have quickly learned is that in techno-speak, the words “no” or “can’t” do not exist.   A mobile employee app solution for what once was considered impossible is now available.

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