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Mobile Investor Apps

While we have been preaching that investors are mobile and want to utilize mobile apps in their work, new data suggests that investors don’t just want to stay-up-to-date with companies via mobile, they want to transact or invest via mobile apps as well.

According to a recent survey by Corporate Insight, “43% of investors surveyed said they used a mobile device to access their brokerage account at least once in the last year, up from 28% who did so in 2011. However, only 37% of the investors said they were ‘very satisfied’ with their brokerage’s mobile services.”  Additionally, a survey of 300 institutional investors conducted by theIRapp found that 63% of those surveyed look at investor-related content on their mobile devices throughout the day.  When considered together, it becomes clear that mobile devices are increasingly becoming a go-to solution for investors to research and invest in public companies.  The user experience and accessibility of the content provided, either for trading or research purposes, must be top notch or the companies themselves may be missing out on crucial investment dollars.

For a brief review of the new mobile apps being tested and used by some of today’s major investment and advisory firms, read the WSJ blog found here.

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The Future of Mobile Is Now

Happy Summer! We recently returned from Las Vegas for the National Investor Relations Institute’s Annual Conference, Extreme IR. In our third year sponsoring the event, it has become evident that many IROs from across the globe are embracing mobile and incorporating a mobile strategy into their IR programs. However, there are still some that are not clear as to why this is necessary since they already have an IR website containing much of the same information.

As I explained to those who remain in doubt, the two don’t necessarily have to be mutually exclusive. Many of our subscribers have optimized their IR website but still have chosen to have a native app for their investors, especially given the more robust user experience and important functionality like push notifications and the ability to download content for offline viewing/listening (that does not exist in a web app or mobile website).  At its essence, the reason for having a native IR app (in addition to the above functionality differences) is the desire to be forward thinking, to acknowledge that investors are now depending on their mobile device for their work and wanting to bring information to investors in as many ways as possible recognizing that the reward in doing so can be significant.  For many it’s also about understanding where the future of computing is heading.

I encourage you to read my recent blog published on Wired.com – the bottom line is that PC computing, as we know it today; will disappear in the years to come.  Maybe not in the next three years, but by the end of this decade all computing will be about mobile and the Cloud.  What used to work for the operating systems of the PC will be rendered obsolete when all that is left are the operating systems of the mobile device.

To learn more about what I am talking about, I encourage you to participate in an exciting event organized by CommPro.biz on July 16th.  During the webinar – Innovation in Communications: Thinking outside the box to ensure you aren’t standing still as the Industry moves ahead – I will be joined by Brian Cohen, Co-Founder of Launch.it and Chris Penn, VP of Marketing for SHIFT Communications where we will discuss the challenges communications professionals face in their work, including communicating to fragmented audiences, breaking through the clutter in an ‘always on’ society and quantifying the impact of communications programs.  We will debate the future of technology, including social media and mobile technology, and discuss why it is that so many are reluctant to embrace change.  Registration is now open for the event, you can register here. We hope you’ll join us!

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Mobile Usage by the Institutional Investor – 2014 Mobile Survey

Interesting conversations took place at this year’s NIRI annual conference in Las Vegas on the
subject of mobile, apps and the importance of this technology to our industry and IR
communications. Many great companies, both large and small, have already embraced the
importance of having a mobile IR strategy while others are still questioning its need.

As an IR consultant for more than 15 years and as the founder of theIRapp®, I have worked
diligently over the past couple of years in trying to educate the communications industry about
the importance of mobile as a platform to assist us in our work as well as the opportunity it
presents. Who would have imagined that in just two years since our launch at the NIRI
conference in Seattle, that almost everyone would have an iPhone, iPad, Android or more than
one?

In a recent blog that was published on Wired.com, I follow in the footsteps of Oracle CEO Larry
Ellison in believing that in the near future, the PC will become obsolete (see the recent
interview of Larry Ellison on CNN). Rather, mobile technology and cloud computing will prevail.
Think about it this way: Microsoft, which for the past decades was the champion of the PC is
now investing heavily in both the cloud (Office 365) and mobile (the Surface tablet); Amazon
has a huge business in the cloud (Amazon Web Services); Apple and Google are all about mobile
and apps; and Oracle, as stated above, has never believed in the future of the PC. Five of the
largest technology companies in the world have all but concluded that the future rests with
mobile.

To put this conversation in the context of how it applies to the IR industry (and in an effort to
better understand how the investment community is conforming to the rapid expansion of
mobile phones and tablets), theIRapp conducted its second annual institutional investor survey.
The findings reveal that the investment community is no different than any other industry. Investors are quickly recognizing the value that mobile plays in their work and are taking full
advantage of the on-the-go benefits it offers.

The infographic below highlights the findings of the 2014 survey. For more information on the
survey or to share your thoughts on the future of mobile, feel free to contact me at
jcorbin@theIRapp.com or follow me on Twitter @jcorbinIR.

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