Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Posts Tagged 'Mobile IR'

Engaging Investors with theIRapp – What Our Subscribers Have to Say

“How are investors using theIRapp?”

“How much time do I have to spend uploading content onto theIRapp?”

“Do you have a team to support my efforts if I have any trouble with theIRapp?”

These are just a few of the questions that we receive on a regular basis from prospective subscribers. To address these questions, we went ahead and polled our current subscribers to learn more about how they are using theIRapp, what content they find investors engage with most, their thoughts on the app’s content management system and more. Check out the infographic below to see what our subscribers have to say about theIRapp.

To learn more about how you can implement a mobile IR strategy for your organization, contact us to schedule a demo.

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Mobile: Once a Nice to Have; Now a Need to Have

With each new year comes new ideas and technologies. As communicators, we need to sift through and determine whether or not the newest tools, tactics or strategies will help us in our work and to break through the clutter to reach our targeted audiences.

Given what we have seen during 2013, no one can question the importance of the mobile as a tool for communications. While it may have been considered a “nice to have” as a communications strategy, it has since moved into the proven, “must have” column. As a result, in 2014, communicators will have no choice but to consider how to incorporate mobile into their communications plans. This should not be an imposition since mobile presents a direct and unfettered way to establish direct contact with those who we are vying to stay in touch with. And here are just a few reasons why this is so:

  • Apps are the new website: Just like a company is not considered real if it doesn’t maintain a corporate website, so too will this be the case with apps as they pertain to mobile computing. The Yankee Group reports that by 2015, there will be 1.93 billion app users with the number growing to 2.45 billion by 2017.
  • The power of push: There are different ways to ‘go mobile’ and there has been a lot of confusion about native apps as compared to HTML5 optimized websites. Unlike browser driven mobile optimized websites, native apps allow for the “push” of content to users, the ability to download content to view offline, not to mention the fact that apps can be found and easily downloaded through the App Store and Google Play (optimized HTML5 websites aren’t apps and don’t exist in the app stores).

Going mobile opens up a treasure trove of possibilities for companies and provides them with the power to get information into the hands of their target audiences immediately and simultaneously. To the extent this direct contact has been a challenge facing communicators for decades; it need no longer be in 2014.

 

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