Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

Blog

Posts Tagged 'Mobility'

theCOMMSapp: Launch of Version 6.0

We wanted to share with you some more news coming out of theCOMMSapp.  On Monday we unveiled new features and functionality to our app technology platform with our Version 6.0 update.

Since launching our platform in mid-2012, we have had the opportunity to speak with hundreds of communications professionals to understand their needs, the challenges they face and solutions they believe can help them do their job better.

The advancements in 6.0 provide companies new in-app functionality enhancements as well as significant backend content management improvements that allow our subscribers to have greater control over the content they post to their apps. Additionally theCOMMSapp platform now includes:

  • Search functionality within the app
  • In-app notifications of new content. When a company uploads new content to its app and after a push notification is generated, an indicator directs the user to the new material
  • With respect to theIRapp for public company investor relations communications, a three month stock chart on all development platforms that comes when a company subscribes – iPhone, iPad and Android mobile devices.

To read our complete press release, visit theCOMMSapp Newsroom.

Version 6.0 takes theCOMMSapp platform to the next level by incorporating the latest in mobile technology. We are committed to rolling out new functionality every quarter and are excited to continue to share our quarterly technology advancements with you throughout 2014!

 

 

Posted in: Blog

Leave a Comment (0) →

Mobile: Once a Nice to Have; Now a Need to Have

With each new year comes new ideas and technologies. As communicators, we need to sift through and determine whether or not the newest tools, tactics or strategies will help us in our work and to break through the clutter to reach our targeted audiences.

Given what we have seen during 2013, no one can question the importance of the mobile as a tool for communications. While it may have been considered a “nice to have” as a communications strategy, it has since moved into the proven, “must have” column. As a result, in 2014, communicators will have no choice but to consider how to incorporate mobile into their communications plans. This should not be an imposition since mobile presents a direct and unfettered way to establish direct contact with those who we are vying to stay in touch with. And here are just a few reasons why this is so:

  • Apps are the new website: Just like a company is not considered real if it doesn’t maintain a corporate website, so too will this be the case with apps as they pertain to mobile computing. The Yankee Group reports that by 2015, there will be 1.93 billion app users with the number growing to 2.45 billion by 2017.
  • The power of push: There are different ways to ‘go mobile’ and there has been a lot of confusion about native apps as compared to HTML5 optimized websites. Unlike browser driven mobile optimized websites, native apps allow for the “push” of content to users, the ability to download content to view offline, not to mention the fact that apps can be found and easily downloaded through the App Store and Google Play (optimized HTML5 websites aren’t apps and don’t exist in the app stores).

Going mobile opens up a treasure trove of possibilities for companies and provides them with the power to get information into the hands of their target audiences immediately and simultaneously. To the extent this direct contact has been a challenge facing communicators for decades; it need no longer be in 2014.

 

Posted in: Blog

Leave a Comment (0) →

SEO in 2014 – The importance of a mobile app strategy

Search engines are the primary way people find things online – from news to products and services.   As a result, having a search engine optimization strategy has become critical to any person or organization who uses their website as a marketing or sales tool.

Up until now, SEO has only been about ensuring that the content within a website is optimized.  The determination of appropriate key words and proper tagging of them within a website’s copy has been of paramount concern to web developers.  This is about to change.   Google recently announced that it is allowing apps to support deep linking on Android mobile devices.  As a result, the content contained within Android apps will become searchable and provide another opportunity for companies to enhance their ranking in the organic search.  However, only those organizations that have a native app presence on the Google Play will be able to benefit.

The development of deep linking within a mobile app provides a new channel for optimization and solidifies the importance of having a native app and mobile strategy.  And, it goes without saying that the more opportunities for SEO, the stronger a company’s overall ranking will become by synching keywords across all brand properties.

So what steps should a company now take?  A couple of key points:

First, and most important, is to implement a mobile app strategy.  Apple’s App Store and the Google Play market are no longer just about fun and games.  Rather, Apple and Google have provided the storefront for the creation of software for the mobile device/computer via “apps.”  Put another way, apps are to mobile computing as URLs or websites are to desktop computing.  Doesn’t it now make sense why Google is incorporating search into its apps?

Second, the basics of SEO should not change.  The same serious consideration should be given to key words contained within apps as well as appropriate tagging and linking.

Google’s determination to allow deep linking within apps is arguably the most prolific search engine optimization advancement to come about in years.  While it remains to be seen how Apple will adapt, the development reinforces the importance of mobile to business and the need to have a mobile strategy going into 2014.

Posted in: Blog

Leave a Comment (0) →
Page 1 of 6 12345...»