Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Twitter Chat Recap: Is Internal Comms Going Mobile?

Last week, APPrise Mobile teamed up with PRSA for a twitter party to discuss how companies can engage with their dispersed workforce. Nearly 100 communications professionals from all over the country took part in sharing their thoughts, questions and strategies around the ways their companies are communicating with their most important audience – their employees.

By the end of the chat, it was clear that those participating understood the opportunity that mobile technology presents and the ability it affords so that organizations large and small can communicate instantaneously with a workforce that is not all under one roof. Although everyone is on board with mobile, not all companies are embracing a mobile communications strategy. Email still seems to be the most common channel employers are using to communicate.  However, as it was discussed during the chat, the issue with email is that employees tend to receive hundreds on a daily basis making it likely that they’ll miss something important. This affords mobile technology, and the software that supports them, such as apps, the ability to be a game changer for communicators.

The opportunity for a company to have its own mobile app means they now have the ability to push important information directly to their employee’s devices, and have notifications appear on the home screens of those devices. Push notifications represent the ability to cut through the clutter of the emails received and target our employees in a direct and personal manner.

Below are some highlights from the chat.  If you want to see more, search #PRSAchat on twitter.  Make sure to stay up to date with us on Twitter for future social events!

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You’re invited! Twitter Chat with PRSA on Employee Engagement

Keeping employees engaged is one of the biggest challenges internal communicators face today. Combine this with the fact that employees are becoming increasingly dispersed and not beholden to a desk and it becomes very difficult for organizations to stay connected to their workforce.

We’ve joined forces with PRSA to co-host a twitter chat next Wednesday, October 29th at 3PM ET to discuss ways to effectively communicate with a disappeared workforce. Over the course of the hour we will talk about various ways to boost employee engagement and share tips on creating an effective communications strategy. Join the conversation by using the hashtag #PRSAchat and you will be entered for a chance to win an iPad at the end of the chat. We look forward to talking with you next week!

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Why You Need A Mobile Strategy (Stat) For Communicating With Field Employees

I realized today that I need to develop a well thought out mobile strategy for my employer to effectively communicate with employees, including field peeps. At today’s PRSA Connect14 conference in Chicago, I listened to Jeff Corbin speak on this topic (which I had been somewhat pondering but now it’s a priority!). His company, theCOMMSapp, has developed an app that companies can deploy and use fairly easily. It’s downloadable from both iTunes and GooglePlay and can be branded with your company’s look and feel. Depending on your communications objective, you can decide what type of content you want to make available.

The growth of iPhones and Androids over the past two years has made this solution the answer to a challenge many corporate communicators face. As a communicator, you are constantly trying to get messages out and get real and actionable feedback from workers who don’t slave behind a computer monitor. In some companies this segment can be 50% of your workforce.

I’m really excited to explore what can be done with mobile apps and employee communication. Addressing the digital divide doesn’t have to be so hard after all. Thanks Jeff for your innovation and brilliance!

For more from Tracy, please visit her website: http://tracyimm.com/

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