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Mobile World Congress: Connected Living

Mobile World Congress, one of the biggest mobile shows in the world, took place last week in Barcelona. As always, the conference attracted the mobile industries top players including Samsung, Android, Sony, LG, and HTC. This year, a major underlying theme across the 1,800+ exhibitors on the floor was connected living. Technology is quickly moving beyond phones and tablets and toward watches and other wearable devices. Chinese telecom giant Huawei unveiled a smartwatch that became one of the most talked about products of the event, with a design based more on a traditional watch than the flat wristbands that we have become used to seeing.

The conference was home to other innovative product announcements, including iris recognition smartphone technology, virtual reality devices, and—demonstrating just how much technology is intersecting with our everyday lives—Ikea even unveiled furniture that can charge your phone.

Fitness bands used to track your health and exercise activity also dominated the conference, including one created by HTC and Under Armour. Volvo, Renault-Nissan and other manufacturers premiered connected cars that are far more connected than ever before and include gesture controls, remote locks controlled via smartphones, video conferencing and real-time road safety analysis and communication.

Personalized technology is in our immediate future and based on what we saw at Mobile World Congress, we will have many choices about who provides us with it. Mobile technology will be the connector between health and fitness, entertainment, finance, transportation and of course communications in our daily lives. We are quickly nearing the point where technology will be part of everything we do!

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Innovation in Communications

Marketing and communications professionals face many challenges in their work, including communicating to fragmented audiences, breaking through the clutter in an ‘always on’ society and quantifying the impact of communications programs. The good news is that innovation and 21st Century technologies offer new ways to address these challenges. The problem that exists, however, is that many are reluctant to change the way they work, acknowledge what is actually going on around them technologically and embrace that which will exist in the future.

Next Wednesday, July 16 at 1:30pm EST, CommPro.biz has organized an exciting event-Innovation in Communications: Thinking outside the box to ensure you aren’t standing still as the Industry moves ahead that will include, Jeff Corbin, theCOMMSapp Founder,  Brian Cohen, Co-Founder of Launch.it and Christopher Penn, VP of Marketing Technology for SHIFT Communications. During the webinar, the following will be discussed:

  • Current trends in communications innovation including social media and mobile technology and what to expect in the years to come.
  • How to encourage and affect change within your communications organization.
  • Practical ways technology can be used to address the challenges communications professionals face.

We encourage you to participate in this event. Registration for the event is now open. Please register here. We hope you’ll join us!

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