Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Microsoft CEO: Mobile-first, Cloud-first World

Last week, Microsoft CEO Satya Nadella sent a company-wide email outlining the future of Microsoft’s vision and strategy. The message explains that Microsoft is moving away from being a “devices and services” company to focus more heavily on being a “productivity and platform company for the mobile-first, cloud first world.”

As the CEO of theCOMMSapp that has developed a native app technology platform for the mobile-first user, Nadella’s words echoed inspiration to everyone at our company.  His message showed courage and demonstrated that his vision for the future of Microsoft is moving beyond traditional PCs, their bread and butter for the past few decades.

Below are a few of my favorite excerpts from his letter.  In our planning and development, we at theCOMMSapp emulate this thinking.  To read the full letter to Microsoft employees, click here.

We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention.

In this new world, there will soon be more than 3 billion people with Internet-connected devices – from a farmer in a remote part of the world with a smartphone, to a professional power user with multiple devices powered by cloud service-based apps spanning work and life.

We will reinvent productivity for people who are swimming in a growing sea of devices, apps, data and social networks. We will build the solutions that address the productivity needs of groups and entire organizations, as well as individuals, by putting them at the center of their computing experiences.

We will be keeping a close eye on Microsoft in the years to come. Given the penetration already achieved by Apple and Google, is this legendary technology company too late to the cloud game? Or will the power of this great company’s brand be enough to allow them to achieve a respectable share of the market?  I welcome your thoughts on Nadella’s mobile first, cloud first strategy and hope you will share with me @jcorbinIR.

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Innovation in Communications

Marketing and communications professionals face many challenges in their work, including communicating to fragmented audiences, breaking through the clutter in an ‘always on’ society and quantifying the impact of communications programs. The good news is that innovation and 21st Century technologies offer new ways to address these challenges. The problem that exists, however, is that many are reluctant to change the way they work, acknowledge what is actually going on around them technologically and embrace that which will exist in the future.

Next Wednesday, July 16 at 1:30pm EST, CommPro.biz has organized an exciting event-Innovation in Communications: Thinking outside the box to ensure you aren’t standing still as the Industry moves ahead that will include, Jeff Corbin, theCOMMSapp Founder,  Brian Cohen, Co-Founder of Launch.it and Christopher Penn, VP of Marketing Technology for SHIFT Communications. During the webinar, the following will be discussed:

  • Current trends in communications innovation including social media and mobile technology and what to expect in the years to come.
  • How to encourage and affect change within your communications organization.
  • Practical ways technology can be used to address the challenges communications professionals face.

We encourage you to participate in this event. Registration for the event is now open. Please register here. We hope you’ll join us!

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Infographic: theEMPLOYEEapp 2014 Employee Communications Satisfaction Survey

The manner in which employers communicate with their employees has a direct impact on employee engagement and job satisfaction according to theEMPLOYEEapp’s 2014 Employee Communications Satisfaction Survey.

The survey looked at the importance of communications to employee engagement and job satisfaction as well as current and preferred methods of employee communications. Given the recent proliferation of mobile technology, the survey also sought to determine the extent to which employees use mobile devices for work and how legacy communications methodologies are currently being utilized by an increasingly mobile workplace. The below infographic, created by Visual.ly, shares the key results of the survey, showing that the way employees do their work is changing and that they seek greater engagement from their employer via their mobile device.

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