Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Why You Need A Mobile Strategy (Stat) For Communicating With Field Employees

I realized today that I need to develop a well thought out mobile strategy for my employer to effectively communicate with employees, including field peeps. At today’s PRSA Connect14 conference in Chicago, I listened to Jeff Corbin speak on this topic (which I had been somewhat pondering but now it’s a priority!). His company, theCOMMSapp, has developed an app that companies can deploy and use fairly easily. It’s downloadable from both iTunes and GooglePlay and can be branded with your company’s look and feel. Depending on your communications objective, you can decide what type of content you want to make available.

The growth of iPhones and Androids over the past two years has made this solution the answer to a challenge many corporate communicators face. As a communicator, you are constantly trying to get messages out and get real and actionable feedback from workers who don’t slave behind a computer monitor. In some companies this segment can be 50% of your workforce.

I’m really excited to explore what can be done with mobile apps and employee communication. Addressing the digital divide doesn’t have to be so hard after all. Thanks Jeff for your innovation and brilliance!

For more from Tracy, please visit her website: http://tracyimm.com/

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Want to Communicate Better With Your Employees? Join us at PRSA Connect ‘14

Many companies are faced with similar challenges when it comes to communicating with their most important audience – their employees. As employees are increasingly dispersed and not beholden to a desk, internal communications professionals struggle to keep employees connected. There are often many conversations taking place about how employers can better engage with their employees but never much action. It’s time for a change. At PRSA’s Connect ’14 conference, taking place in Chicago on May 20 and 21, communicators will learn how to take these thoughts and ideals and execute them among businesses, improving companies from the inside out.

PRSA Connect is a two-day event which features power networking with colleagues, as well as targeted programming that responds to the latest internal communications challenges and opportunities. theEMPLOYEEapp is proud to be part of this event because we know that we will interact with internal communications professionals who are truly looking to improve employee communications and engagement.

For those unfamiliar, theEMPLOYEEapp is a native app platform that securely integrates with an organization’s active employee database and allows companies to push important company information and content (documents, audio and video) to their employees. In only a month, a company can have its own branded employee app available for iPhone, iPad and Android mobile devices and can be incorporated into a bring your own device (BYOD) program.

There is still time to sign up for Connect ’14. You can register online on the PRSA site and join us for an educational and exciting few days in Chicago! While you’re there be sure to stop by theEMPLOYEEapp table to experience our platform and to discuss your internal communications strategy. Tweet us @theCOMMSapp to set up a time to meet. We hope to see you there!

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6 Effective Ways to Market Your Mobile App

Throughout our discussions with potential subscribers, we frequently hear the question, “Well I like the app, but how do I let my audience know about it?”  Whether the intended audience is investors, employees or any other group interested in downloading your communications app, they have to know about the app before they can use it.

To jumpstart your efforts, we put together a brief list of effective ways to market your mobile app.  Our subscribers that utilize all of these tools available to them have seen a substantial number of downloads and continue to see increases with their continued use.

The “How-To” of Marketing Your Mobile App:

1) Announce the app via an email blast to your membership or audience base.  While current statistics show that only about 1 out of every 4 emails gets read, this will provide a solid base to get your app off the ground.  Moreover, given that 65% of email gets opened first on a mobile device, there’s a good chance that these interested individuals will download your app on the spot.

2) Put out a press release announcing your app.  A number of our subscribers have announced their app via press releases and have seen an immediate increase in downloads.  Check out some of the press releases here: http://www.theirapp.com/media-center/apps-in-the-news

3) Post the Apple App Store and Google Play icons onto your website.  These can then link directly to your app on the respective sites and allow for easy download of the app.  Individuals interested in your organization will almost always go to your website for more information.  Advertising your app on your website is a great way to stay in touch with those individuals while they are not in front of a computer.

4) Use these same icons in your email signature.  This is a great way to promote your app without having to do any additional work.

5) Add a sentence to your boilerplate in all future press releases. Apps are dominating mobile traffic, so in the same way you promote your website in your boilerplate, you should also be promoting your new communications app.

6) Utilize a QR code in various promotional materials such as emails, event invitations, advertisements or newsletters in order to further spread the word about your app.  Using all of the technology that individuals already have on a smartphone will allow you to connect with your target audience in the most efficient manner.

To discuss additional ways on how to market your mobile app, or to discuss how theCOMMSapp can become your mobile communications tool, you can reach us at CustomerCare@theCOMMSapp.com or @theCOMMSapp.

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