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5 Ways to Increase Employee Engagement Among Baby Boomers

While there is a huge focus on millennials and their impact on how we work, Baby Boomers were the original demographic that changed the job and consumer landscape, and today, still make up a large part of the U.S. workforce. Additionally, given the recent financial crisis, boomers are working well past traditional retirement years. However, according to the Gallup Organization’s State of the American Workplace Report, boomers are also the most disengaged segment of the workforce – and this costs corporate America almost $500 million a year.

So, what can be done to increase engagement of baby boomers in their work? Here are a few ideas from Talent Management.

1. Celebrate Performance – While millennials aren’t as motivated by salary as they are by other factors like a company’s mission, values and work-life balance, rewarding Baby Boomers, whether through title changes, raises, etc. is a core way to keep them engaged with their work.

2. Provide Mentorship Opportunities – With the wealth of experience Boomers have collected over their careers, knowledge sharing is an opportunity to reconnect with their workplace and pass along advice to those who are just starting out or less advanced in their career. It will remind them what they love about their career and enable them to support a colleague’s growth.

3. Cut through the Clutter – Typically Boomers have robust lives outside of work, many with families and other obligations. With that said, it’s important for employers to communicate with their boomer workforce in an efficient manner. Mobile technology presents an opportunity to directly push information to a device – i.e., a phone or tablet – that most boomers have on them all the time.

4. Smaller Teams – Allowing employees to work in smaller teams can make them feel more productive and accountable for their work. In turn, they feel more engaged with their company.

5. Challenging Assignments – Baby boomers thrive on challenges as they have intense work ethics and are extremely goal-oriented. Keep Boomers engaged in the workplace by offering them challenging projects that call upon their vast wealth of experience and knowledge.

Baby boomers have changed the way we work. They are tremendous contributors to our businesses and ensuring that you have the right programs in place to connect, motivate and engage them is critical. Just because they are seasoned, does not mean that they aren’t tech-savvy and providing programs and technologies that take into account their busy lives, decades of experience and that recognize their accomplishments will go a long way in keeping them motivated.

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Twitter Chat Recap: Is Internal Comms Going Mobile?

Last week, APPrise Mobile teamed up with PRSA for a twitter party to discuss how companies can engage with their dispersed workforce. Nearly 100 communications professionals from all over the country took part in sharing their thoughts, questions and strategies around the ways their companies are communicating with their most important audience – their employees.

By the end of the chat, it was clear that those participating understood the opportunity that mobile technology presents and the ability it affords so that organizations large and small can communicate instantaneously with a workforce that is not all under one roof. Although everyone is on board with mobile, not all companies are embracing a mobile communications strategy. Email still seems to be the most common channel employers are using to communicate.  However, as it was discussed during the chat, the issue with email is that employees tend to receive hundreds on a daily basis making it likely that they’ll miss something important. This affords mobile technology, and the software that supports them, such as apps, the ability to be a game changer for communicators.

The opportunity for a company to have its own mobile app means they now have the ability to push important information directly to their employee’s devices, and have notifications appear on the home screens of those devices. Push notifications represent the ability to cut through the clutter of the emails received and target our employees in a direct and personal manner.

Below are some highlights from the chat.  If you want to see more, search #PRSAchat on twitter.  Make sure to stay up to date with us on Twitter for future social events!

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You’re invited! Twitter Chat with PRSA on Employee Engagement

Keeping employees engaged is one of the biggest challenges internal communicators face today. Combine this with the fact that employees are becoming increasingly dispersed and not beholden to a desk and it becomes very difficult for organizations to stay connected to their workforce.

We’ve joined forces with PRSA to co-host a twitter chat next Wednesday, October 29th at 3PM ET to discuss ways to effectively communicate with a disappeared workforce. Over the course of the hour we will talk about various ways to boost employee engagement and share tips on creating an effective communications strategy. Join the conversation by using the hashtag #PRSAchat and you will be entered for a chance to win an iPad at the end of the chat. We look forward to talking with you next week!

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