Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Are Communications Execs Using Mobile to Communicate?

Mobile is part of the daily communications capabilities of the vast majority of the public for personal use, and on a fast growth trajectory for marketers. We communicators are engaged with something mobile every day, just by the fact that we carry a mobile device and call, email or text. So, what about mobile use for communications within companies?

I reached out to several colleagues who are heads of corporate communications functions with prominent brands — both B2B and B2C companies – to ask if and how they are using mobile devices within their communications strategies.

Our friends at ADT have already incorporated mobile fully into their communications. “In a company with a mobile workforce, corporate communications have to be mobile so your employees can stay informed anywhere, anytime and from any device,” says Cheryl Stopnick, ADT’s Director of Dealer Communications. Much of their workforce is on the road daily meeting with customers to install or service security and automation systems that are not tied to a desktop in an office. Stopnick informs us that ADT issues an iPad to every sales rep, and a Lenovo device (tablet or laptop) to their technicians. These devices help keep staff abreast of company news and announcements, which are formatted for optimal reading on mobile devices.

At DHL Global Forwarding (DHL GF), Jennifer Pakradooni, Director of Communications, Americas, informs us that the variety of platforms and SMS functions used by their more than 10,000 employees across 17 countries has been an obstacle to utilizing mobile for corporate communications. DHL GF does use mobile to support services for its customers, such as apps that enable online shipment booking. These apps can accommodate different cell providers and platforms, and are low cost.

A major media company sees mobile as central to their communications strategy. The importance of technology to enable customers (subscribers and readers) to access their products has led to the creation of numerous mobile apps. Mobile allows the delivery of information to customers when and where they need it. From an internal comms perspective, mobile enables the distribution and viewing of timely information in the pockets of employees, many who work remotely, travel or are away from their desks during the day. Executive communications and newsletters are quickly becoming popular materials to publish via mobile. Of course, mobile optimization – layout, type treatment and links — is key so that the content is easy to read across devices around the U.S. and around the world.

Most companies have just begun incorporating a mobile mindset into their practices. There is no time like the present to consider the ways that mobile can enhance your strategy and organization connectedness. Each of us can contribute to creating opportunities to expand and accelerate information sharing, education, training and engagement.

Ivy Cohen, President and CEO, Ivy Cohen Corporate Communications, Inc. advises companies on how to build their reputations, capture opportunities and confront challenges.  She’s an accomplished executive, small business owner and civic leader.

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Want to Communicate Better With Your Employees? Join us at PRSA Connect ‘14

Many companies are faced with similar challenges when it comes to communicating with their most important audience – their employees. As employees are increasingly dispersed and not beholden to a desk, internal communications professionals struggle to keep employees connected. There are often many conversations taking place about how employers can better engage with their employees but never much action. It’s time for a change. At PRSA’s Connect ’14 conference, taking place in Chicago on May 20 and 21, communicators will learn how to take these thoughts and ideals and execute them among businesses, improving companies from the inside out.

PRSA Connect is a two-day event which features power networking with colleagues, as well as targeted programming that responds to the latest internal communications challenges and opportunities. theEMPLOYEEapp is proud to be part of this event because we know that we will interact with internal communications professionals who are truly looking to improve employee communications and engagement.

For those unfamiliar, theEMPLOYEEapp is a native app platform that securely integrates with an organization’s active employee database and allows companies to push important company information and content (documents, audio and video) to their employees. In only a month, a company can have its own branded employee app available for iPhone, iPad and Android mobile devices and can be incorporated into a bring your own device (BYOD) program.

There is still time to sign up for Connect ’14. You can register online on the PRSA site and join us for an educational and exciting few days in Chicago! While you’re there be sure to stop by theEMPLOYEEapp table to experience our platform and to discuss your internal communications strategy. Tweet us @theCOMMSapp to set up a time to meet. We hope to see you there!

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