Corporate Communications app for iPhone, iPad and Android – theCOMMSapp

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Posts Tagged 'theIRapp'

New Name, New Functionality. Meet APPrise Mobile.

The Mobile Revolution continues to change how we work, live and interact. To better capture the power of mobile and our position in the marketplace, today we announced that we have changed our company name to APPrise Mobile. While our product names will remain the same (theIRapp, theEMPLOYEEapp, theCONFERENCEapp, theCOMMSapp, etc.), our new corporate name better positions us to grow and showcase the role that we are playing in helping the public relations, investor relations and communications industry use mobile technology to transform the way they keep their audiences “apprised.”

That’s not all! Today we also launched version 7.0, a major technology update to our platform. Version 7.0 consists of a redesign of the app with a more modern look and enhanced user experience.  We also have included the ability to take notes on documents and the ability to push broadcast alerts directly to the coveted home screen of an individual’s device.  At APPrise Mobile we do not develop in a vacuum.  Our product development pipeline extends well through 2015 and is based on the feedback and needs of our customers and prospective customers.  We welcome your thoughts!

To learn more about our new name and Version 7.0 we hope you will listen to our Vlog.

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Mobile Investor Apps

While we have been preaching that investors are mobile and want to utilize mobile apps in their work, new data suggests that investors don’t just want to stay-up-to-date with companies via mobile, they want to transact or invest via mobile apps as well.

According to a recent survey by Corporate Insight, “43% of investors surveyed said they used a mobile device to access their brokerage account at least once in the last year, up from 28% who did so in 2011. However, only 37% of the investors said they were ‘very satisfied’ with their brokerage’s mobile services.”  Additionally, a survey of 300 institutional investors conducted by theIRapp found that 63% of those surveyed look at investor-related content on their mobile devices throughout the day.  When considered together, it becomes clear that mobile devices are increasingly becoming a go-to solution for investors to research and invest in public companies.  The user experience and accessibility of the content provided, either for trading or research purposes, must be top notch or the companies themselves may be missing out on crucial investment dollars.

For a brief review of the new mobile apps being tested and used by some of today’s major investment and advisory firms, read the WSJ blog found here.

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HCI Employee Engagement Conference Recap

I am sitting on an Alaska Air flight from Seattle to San Francisco having just completed our first conference where we exhibited theEMPLOYEEapp. The event we attended was Human Capital Institute’s Employee Engagement Conference. I can’t help but reflect on the déjà vu experience we had.

It was a little more than two years ago that we launched our first mobile product, theIRapp, at the National Investor Relations Institute’s annual conference in . . . Seattle Washington. When we launched theIRapp in 2012, our take-away from the conference was that it was an “a-ha moment” for many investor relations professionals who stopped by our booth for a demonstration of our turn-key native app Platform as a Service walked away saying, “That’s cool. Oh-yeah! Mobile is a great way to connect with our investors . . .” Fast forward to today and more than 100 public companies worldwide have embraced our platform to push information to their investors; 60,000 individuals/investors from around the globe have downloaded our apps to their iPhones, iPads and Android mobile devices.

The reaction this time around at HCI was the same as at NIRI. The internal and corporate communications as well as human resource professionals who stopped by to speak with us totally understood the value that mobile employee communications can play in communicating with a workforce that in many instances is traveling around the world and not tied to a desk. Through our discussions, we learned that up until now, many organizations had a very difficult time communicating simultaneously and instantaneously with their employees. However, they all recognized that one thing has changed in just a couple of years – and that is that almost everyone now has a mobile device. They realized that an opportunity exists to use 21st Century technology – smartphones and mobile apps – to help them solve a problem in their work that seemed impossible. The question was how.

As the communications professionals left our booth at the HCI conference, we heard a reaction similar to the investor relations professionals two years earlier: “Oh-yeah! All my employees have mobile devices. This is a solution that can allow me to communicate with all of them at the same time . . . a-ha.”

Seattle is a great city and I can’t wait to visit again . . . next time exhibiting a different communications mobile app product.

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