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Today’s Mobile User: The Investor

Today, it’s hard to find people who are not constantly using their mobile devices. We have become so dependent on our phones that studies show 94% of Americans panics at the thought of losing their devices and 58% can’t stay away from their mobile phones for more than an hour.

People are busy, which is why so many have their attention focused toward on-the-go devices and why public companies should consider their investor’s mobile user experience. If you are an IRO trying to reach your busy investors, it is critical to understand the patterns of mobile behavior.

There are three existing behaviors for the typical mobile user: repetitive now, bored now and urgent now. In IR, I see two of these behaviors influencing our investors: repetitive now and urgent now.

Let me explain. Repetitive now users demand real-time information that’s available at their fingertips. Investors fit this mode of mobile user experience because they continually search for information on the companies they have invested in or that they are interested in.  And when they access that information, they expect it to be easy to find and easy to read.

Investors also exhibit the urgent now behavior when they need fast access to information. Consider the plummet of RIM. Shares in RIM fell 20.4% in a matter of hours. Urgent now investors would have wanted to receive an immediate update directly to their mobile phone rather than through email or a news site where it could easily be lost in the clutter.

It is for these reasons that we created theIRapp™. It meets the needs of today’s mobile investors by providing a way for them to easily access a company’s investor information with the push of a button on their mobile devices. It also provides real time feeds, push notifications and sharing functionality for both the repetitive now and urgent now investor on-the-go. And, from the public company’s perspective, theIRapp™ offers an inexpensive and quick way to make their IR content mobile.

Mobility is no longer a future trend in investor relations.  It is here now and public companies don’t want to get left behind. I look forward to sharing more about theIRapp™ and the changing the landscape of investor communications.

 

Until next time,

Jeff Corbin

Co-founder of theIRapp

Posted in: Blog

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